ASR Technology Launches Innovative Online Automation Superstore,

July 282005
As a leading provider of complete automation systems, ASR Technology Ltd has developed an exciting new concept for the industrial marketplace. is the world’s first online industrial automation superstore. Designed to bring a flexible shopping environment to the industry, Scadacentre provides users with access to world leading, quality products which they can mix & match online to give them a final integrated solution.

Based on their 14 years experience in industrial automation, ASR has identified a need in the marketplace for customers to be able to source automation products from multiple manufacturers from one simple location. provides just that, it is a one-stop shop for industrial automation products, making purchasing an efficient, hassle-free process. Customers need no longer waste valuable time and money trailing round different suppliers to find the products they require; at Scadacentre they are all available in the one place.

Altaf Rahman, ASR Operations Director explains, “Our customers have been asking us to move into the 21st Century and offer them the ability to buy spares and replacement parts on-line for over a year now. We thought this was a great opportunity to offer our clients & others the ability to select a range of world-leading, tried and tested products that they could pick from to make up their preferred system”.

“We want to offer a site that our clients are involved in developing, somewhere where buyers will feel they can make an informed decision about the products they buy. ASR Technology has been supplying independent information based solutions for over a decade and we have often wondered why there wasn’t a specific location for sourcing Scada and automation products. Most systems involve products from multiple vendors and it can be an absolute nightmare trawling through all the different websites trying to obtain prices and datasheets. With Scadacentre we want to offer all these products in one place without compromising on price! It is a unique and pioneering site dedicated to automation and Scada products.”

Scadashop is a key function of This is where companies can buy and sell any obsolete or discontinued products completely free of charge. It offers companies the chance to recoup capital previously presumed lost by selling products they no longer need. It also gives firms the potential to prolong the life of their systems by allowing them to source parts no longer available from the manufacturer. In the future buyers will be able to name their own price for products by bidding for them on Scadashop.

In addition to the buying and selling facilities offered by, users can download a wealth of information from the free technical papers available from the site. As the site develops, customers will be able to improve their purchasing decisions and benefit from increased features such as online technical comparisons of products and the chance to read reviews of the products on Scadacentre.

While other industries have embraced the concept of e-commerce, the automation marketplace remains wary of buying online and yet there are several similar portals in existence for the IT industry which have proven highly successful. It is hoped therefore that Scadacentre will pave the way. “This is a very exciting opportunity for us to provide an innovative, unique portal that can become the industry meeting point between suppliers and buyers” (Altaf Rahman, ASR Technology Ltd.)

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