Fieldbus Foundation appoints Larry O’Brien Global Marketing Manager
March 16, 2011 — The Fieldbus Foundation announces the appointment of Larry O’Brien as global marketing manager. Formerly of ARC Advisory Group, O’Brien has 18 years of experience in the process automation business as a research director and analyst at ARC, and has been closely tracking and reporting on developments surrounding FOUNDATION fieldbus for much of his career.
As global marketing manager, O’Brien will be responsible for developing the strategic marketing direction for FOUNDATION technology worldwide. He will oversee activities such as fieldbus seminar programs, trade show exhibitions, technical demonstrations and marketing communications.
“I am very excited to begin my work at the Fieldbus Foundation,” said O’Brien. “For many years, I have been writing about the business value proposition of FOUNDATION fieldbus at ARC. Now I get to use the knowledge and experience I have gained to raise the level of awareness of this technology for both end users and suppliers. ARC has always believed that FOUNDATION fieldbus offers a true process automation infrastructure providing significant lifecycle cost benefits and a path to superior asset management.“
Fieldbus Foundation President and CEO Rich Timoney welcomed O’Brien to the key post with his organization. “We are excited to have Larry as part of our team, and look forward to his leadership of our global marketing program in support of FOUNDATION fieldbus,” said Timoney. “From his time with ARC, Larry has gained an extensive background in the area of digital plant automation. His qualifications will be very helpful in expanding the presence of FOUNDATION technology around the world — particularly in developing industrial markets such as India, China, Latin America and the Middle East.”
While at ARC, O’Brien authored numerous market outlook studies and white papers covering topics ranging from fieldbus to distributed control systems, process safety systems, automation services and field instruments. For the Fieldbus Foundation, he has written white papers on the business value proposition of control in the field, FOUNDATION Fieldbus for Safety Instrumented Functions (FF-SIF), and FOUNDATION fieldbus as an automation infrastructure.
O’Brien holds a BA degree from the University of Massachusetts at Lowell.
About the Fieldbus Foundation
The Fieldbus Foundation is a global not-for-profit corporation consisting of leading process end users and automation companies. Within the Fieldbus Foundation, end users, manufacturers, universities and research organizations work together to develop an automation infrastructure that provides process integrity, business intelligence and open scalable integration in a managed environment.
MORE INDUSTRY NEWS
CC-Link announces Molex receives network certification for PCI Express interface cards
Molex, Inc. provides two CC-Link certified PCI-Express interface products that are designed to work as a complete solution including full and half...
ISA opens Saudi Arabian training center at Jubail Industrial College
The Jubail-ISA Training Center brings ISA’s globally recognized automation and control instruction—as well as its certification review and...
Wibu-Systems and DFKI join together to advance manufacturing security
The two teams of experts came together to investigate effective protection mechanisms for different types of threats and implement a set of system...
KUKA partners with ITW Welding to advance welding robotics
At Hannover Messe 2016, KUKA Roboter GmbH signed a memorandum of understanding with ITW Welding, a leading North American manufacturer of welding...
ValvTechnologies announces Herman Bernard as Director of Manufacturing
Based in Houston, Benard will have senior management responsibility for ValvTechnologies’ Manufacturing groups, leading the achievement of...
Protecting Industrial Control Systems: An Integrated Approach
By RKNeal, Inc.
The purpose of this whitepaper is to present a novel cybersecurity framework for deplaying and managing cyberthreat management...
True Cost of Ownership for Linear Position Sensors- Part 2
By Harold Schaevitz, Alliance Sensors Group
The second article, of a three part series, examines the strengths and weaknesses of industrial...
SecurityWeek’s ICS Cyber Security Conference to be held next week in Atlanta, Georgia
The International Society of Automation (ISA) serves as an alliance partner of the event, which takes place 24-27 October at the Georgia Tech Hotel...
Elite Control Systems brings process control to Scotland whiskey distillery
This combination of technology and 24-hour technical support will ensure that the automated control systems that Edrington uses to operate the new...
Secure Connectivity – The Next Step in OT Management Security
By Shmulik Aran, NextNine
The third in a series of four articles on OT security management for manufacturing enterprises, this article further...