Fieldbus Foundation appoints Larry O’Brien Global Marketing Manager
March 16, 2011 — The Fieldbus Foundation announces the appointment of Larry O’Brien as global marketing manager. Formerly of ARC Advisory Group, O’Brien has 18 years of experience in the process automation business as a research director and analyst at ARC, and has been closely tracking and reporting on developments surrounding FOUNDATION fieldbus for much of his career.
As global marketing manager, O’Brien will be responsible for developing the strategic marketing direction for FOUNDATION technology worldwide. He will oversee activities such as fieldbus seminar programs, trade show exhibitions, technical demonstrations and marketing communications.
“I am very excited to begin my work at the Fieldbus Foundation,” said O’Brien. “For many years, I have been writing about the business value proposition of FOUNDATION fieldbus at ARC. Now I get to use the knowledge and experience I have gained to raise the level of awareness of this technology for both end users and suppliers. ARC has always believed that FOUNDATION fieldbus offers a true process automation infrastructure providing significant lifecycle cost benefits and a path to superior asset management.“
Fieldbus Foundation President and CEO Rich Timoney welcomed O’Brien to the key post with his organization. “We are excited to have Larry as part of our team, and look forward to his leadership of our global marketing program in support of FOUNDATION fieldbus,” said Timoney. “From his time with ARC, Larry has gained an extensive background in the area of digital plant automation. His qualifications will be very helpful in expanding the presence of FOUNDATION technology around the world — particularly in developing industrial markets such as India, China, Latin America and the Middle East.”
While at ARC, O’Brien authored numerous market outlook studies and white papers covering topics ranging from fieldbus to distributed control systems, process safety systems, automation services and field instruments. For the Fieldbus Foundation, he has written white papers on the business value proposition of control in the field, FOUNDATION Fieldbus for Safety Instrumented Functions (FF-SIF), and FOUNDATION fieldbus as an automation infrastructure.
O’Brien holds a BA degree from the University of Massachusetts at Lowell.
About the Fieldbus Foundation
The Fieldbus Foundation is a global not-for-profit corporation consisting of leading process end users and automation companies. Within the Fieldbus Foundation, end users, manufacturers, universities and research organizations work together to develop an automation infrastructure that provides process integrity, business intelligence and open scalable integration in a managed environment.
MORE INDUSTRY NEWS
Fives announces launch of Liné Machines Robotics
The robotics options will complement the traditional, large machine tool solutions already being provided to the aerospace, rail and heavy...
Automation Federation welcomes SANS Institute as its seventh working group
In adding SANS as one of its working groups, the Automation Federation takes a step forward in broadening awareness around the need to integrate...
Allied announces Rebecca Weiser and Mary Edmonds as new directors
Weiser joins Allied as Product Director in Product Management for the Interconnect, Passives and Electromechanical category of industrial...
TrendMiner announces $1.1 Million funding from The Innovation Fund
This is a symbolic investment after the Fund’s recent series A funding to TrendMiner of $6 million in December 2015. The investment group...
Accraplay announces acquisition of Harland Machine Systems
Accraply is a provider of a range of labeling and shrink sleeve application and converting equipment and services. Harland specializes in the...
FIPA builds End-of-Arm-Tooling to enhance FANUC robotics
Built in FIPA’s American facilities, and installed in the testing and demonstration laboratory at FANUC headquarters in Rochester Hills,...
Cyber Security: Where Does the Reasoning Begin?
By Bill Lydon, Editor, Automation.com
Usually during cybersecurity presentations, the speakers talk about serious consequences of cyber security...
ProSoft Connect demonstrates the benefits of a Container and Microservices cloud architecture
By Keith Blodorn, ProSoft Technology
This paper describes the Container and Microservices architecture and illustrates how ProSoft customers...
The Benefits of ICS Network Monitoring Throughout the Entire Industrial Control System’s...
By Preston Futrell, NexDefense
ICS network monitoring can help maintain the reliability of mission critical equipment. It does so by providing...
Surlean Foods chooses noax' industrial hardware for weighing and packaging in custom-food...
To meet customers’ complex custom-batch processing requirements, Surlean Foods chose noax industrial touchscreen computers to support their...