Beckhoff Promotes Aurelio Banda to Central Region Manager
April 4, 2013 – Beckhoff Automation promoted Aurelio Banda to Central Region Manager. In his new role, Banda now manages the Beckhoff Central Region direct sales team as it delivers advanced automation and controls solutions to machine builders and manufacturers.
Banda also oversees strategies to increase customer acceptance and implementation of PC- and EtherCAT-based control technology from Beckhoff. The Central Region at Beckhoff Automation USA (BUSA) includes the states of Illinois, Indiana, Wisconsin, Minnesota, Iowa, Missouri, Nebraska, Kansas, as well as North and South Dakota.
Prior to his promotion, Banda was a Beckhoff Sales Manager serving customers in the states of Indiana and Ohio. In this capacity, Banda helped drive sales increases at new and existing accounts while enhancing his already extensive expertise in automation technology. Throughout his career, Banda has held high level sales and management positions at a variety of automation and controls suppliers and was owner/CEO of an engineering firm he started, Controls Plus, Inc. Banda has over 25 years of industrial automation experience with companies such as Bosch Rexroth and Rockwell Automation.
“Aurelio Banda is an ideal choice for the Central Region Manager of BUSA,” said Graham Harris, President, Beckhoff Automation LLC. “After generating impressive results in Indiana and Ohio during his position as a Beckhoff sales manager, it’s clear to me that Aurelio is well-positioned for the next big challenge in his career. I’m confident that his wealth of experience as an automation professional and successful entrepreneur will yield considerable benefits for our sales team and for our customers based in BUSA’s Central Region.”
Banda is a graduate of the University of Notre Dame and holds an MBA and a Bachelor of Science degree in Electronics Engineering.
Beckhoff Automation provides advanced, open automation products based upon proven technologies so that customers can implement high performance control systems faster and at a lower overall cost than traditional PLC and motion control systems. Beckhoff’s “New Automation Technology” product range includes PC based control, industrial PCs, automation controllers, operator interface, I/O, servo drives and motors. With representation in more than 60 countries, Beckhoff is well positioned to provide global sales and service to its customers. Sales and service are handled directly, with no intermediaries involved to provide faster response and improved communications.
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