Automation Portals
- Automatic Identification
- Design & Simulation
- Digital Factory
- Electrical & Control Panels
- Embedded Automation
- Factory Automation
- Fieldbus Networks
- Flow, Level & Process Inst.
- Fluid Power, Valves & Pumps
- HMI & Operator Interfaces
- Industrial Communications
- Industrial Computers
- Industrial I/O
- Machine Control
- Machine Safety
- Manufacturing Intelligence
- Motion Control
- OPC
- Plant Management & Maint.
- PLCopen
- Process Control
- Process Safety
- Programmable Controllers
- Robots & Robot Controllers
- SCADA & RTU
- Security
- Sensors
- Systems Integration
- Test, Measurement & LIMS
- Vision
- Wireless Connectivity
- Network Portals
- EtherCAT
- EtherNet/IP
- PROFINET
- Industry Portals
- Building Automation
- Chemical
- Food & Beverage
- Machine Tools, CNC & DNC
- Material Handling
- Oil & Gas
- Packaging
- Pharmaceutical
- Power & Energy
- Transportation (Microsite)
- Water & Wastewater
- Event Portals
- Hannover Messe
- ISA Automation Week
2012 Automation.com/InTech Subscriber Demographics
Who Sees Your Ad?
Automation.com and InTech's co-branded e-newsletters reach more than 100,000 automation professionals from all over the world. We have the following demographic information for our subscribers: job function, industry SIC code, and geography.
Subscribers by Job Function
Our e-newsletters reach the decision makers and influencers who purchase automation and controls products and services.
| Job Function | Subscriber Makeup |
| Application Engineering | 0.2% |
| Automation/Control Engineering |
19.6% |
| Consulting Engineering | 3.6% |
| Design Engineering | 2.0% |
| Education |
0.1% |
| Engineering (Other) | 1.8% |
| Engineering Management | 6.8% |
| Environmental Controls | 0.4% |
| General or Operations Management | 7.3% |
| Human Resources |
0.1% |
| Information Technology | 0.9% |
| Instrumentation Engineering |
5.7% |
| Marketing & Public Relations | 6.0% |
| Networking/Communication Systems | 0.5% |
| OEM Product/Systems Engineering |
0.3% |
| Operations and Maintenance | 7.6% |
| Plant Engineering | 0.2% |
| Process Engineering | 1.0% |
| Product Design Engineering incl applied R&D | 2.7% |
| Production/Manufacturing Engineering |
1.6% |
| Project Management | 1.7% |
| Purchasing/Procurement |
0.4% |
| Quality Control, Evaluation, Testing | 1.6% |
| Research & Development | 2.3% |
| Retired |
0.2% |
| Safety Systems Engineering | 0.5% |
| Sales & Marketing | 1.2% |
| Software Engineering | 0.9% |
| Student | 8.1% |
| Supply Chain Management |
0.2% |
| Systems Integrator | 0.4% |
| Technical/Application Support | 5.6% |
| Training/Education | 5.1% |
| Other |
3.5% |
Subscribers by Industry Segment
Our subscribers cover a wide spectrum of industry segments, representing both discrete and process manufacturing facilities.
| Industry SIC | Subscriber Makeup |
| 0000 Other | 9.0% |
| 1000 Mining | 1.2% |
| 1300 Oil & Gas Extraction | 3.9% |
| 1700 Construction | 1.7% |
| 2000 Food & Beverage | 2.7% |
| 2100 Tobacco Products |
0.1% |
| 2200 Textiles |
0.3% |
| 2400 Lumber & Wood Products |
0.1% |
| 2700 Printing & Publishing |
0.1% |
| 2600 Pulp, Paper & Allied Products | 1.3% |
| 2800 Chemicals | 5.2% |
| 2830 Pharmaceuticals | 2.3% |
| 2900 Petroleum Refining & Related Industries | 7.0% |
| 3000 Rubber & Miscellaneous Plastics | 1.1% |
| 3200 Stone, Clay, Glass & Concrete Products | 0.4% |
| 3300 Primary Metal Products | 1.2% |
| 3400 Valves, Fittings & Fabricated Metal Products | 1.9% |
| 3500 Industrial Machinery & Equipment, including Computers | 5.9% |
| 3600 Electronic & Other Electric Equipment | 6.8% |
| 3660 Communications Equipment | 0.2% |
| 3670 Semiconductors & Electronic Components | 0.7% |
| 3700 Transportation Equipment |
0.5% |
| 3710 Transportation Automotive |
0.5% |
| 3720 Transportation Aircraft |
0.2% |
| 3760 Transportation Aerospace |
0.4% |
| 3800 Instrument/Measurement/Analysis & Control Apparatus | 7.4% |
| 3840 Medical Instrumentation & Systems | 0.7% |
| 3900 Miscellaneous Manufacturing Industries | 1.0% |
| 4000-4700 Transportation |
0.1% |
| 4600 Utilities - Pipelines except Natural Gas | 0.2% |
| 4810 Communications | 0.9% |
| 4900 Utilities | 1.4% |
| 4910 Utilities - Electrical | 2.7% |
| 4920 Utilities - Natural Gas | 0.6% |
| 4930 Utilities - Combo (Nuclear/Foss Fuel, etc) | 0.8% |
| 4940 Utilities - Water/Wastewater | 1.8% |
| 5000 Instrument & Control Apparatus Sales & Service | 2.2% |
| 7370 Systems Integration | 3.6% |
| 8200 Education | 7.1% |
| 8710 Engineering Services | 10.6% |
| 8730 Research, Development & Testing | 1.8% |
| 8740 Management Consulting | 1.3% |
| 9100 Government | 1.2% |
Subscribers by Country
Our e-newsletters reach across the globe with a high percentage of North American subscribers. Our subscribers represent 150 different countries.
| World Regions | Subscriber Makeup |
| United States | 57.0% |
| South Asia | 12.0% |
| South America | 7.0% |
| Europe (Western) | 6.0% |
| Canada | 6.0% |
| Middle East | 3.0% |
| Asia & South Pacific |
4.0% |
| Mexico |
2.0% |
| Africa | 2.0% |
| Australia & New Zealand | 1.0% |
| Europe (Eastern) | 1.0% |
| Central America (including Caribbean) | 1.0% |