Subscriber Demographics for Automation.com e-Newsletters

Our Automation Weekly e-newsletter goes out to 19,000+ subscribers each week and we add 300 - 400 new subscribers each month. Our topical e-newsletters are distributed to 18,000 - 19,000 subscribers, depending on subscriber list preferences.

Automation.com subscribers are professionals in the automation, process control and instrumentation industry. One third of Automation.com subscribers work as Automation/Control Engineers while others hold positions in System Integration/Consulting, Instrumentation Engineering, Design, Management and other positions as shown in the pie chart below.

Automation.com subscribers work for end-user manufacturing companies, systems integrators, original equipment manufacturers and product suppliers, distributors and representatives; covering the entire spectrum of automation and control related companies.

Automation.com subscribers cover the entire spectrum of industry segments, based on SIC code. Our audience represents both discrete and process manufacturing facilities, from food and beverage, gas and oil, and chemical industries; to electronic, industrial machinery and metals industries; to engineering and management services.
 

Industry (SIC Code)	Subscriber Makeup
10-14 Mining	1.98%
15-17 Construction	2.25%
20 Food & Kindred Products	3.36%
21 Tobacco Products	0.36%
22 Textile Mill Products	0.65%
23 Apparel and Other Textile Products	0.23%
24 Lumber and Wood Products	0.43%
25 Furniture and Fixtures	0.18%
26 Paper and Allied Products	1.51%
27 Printing and Publishing	0.65%
28 Chemicals and Allied Products	4.86%
29 Petroleum and Coal Products	6.85%
30 Rubber and Misc. Plastics Products	1.05%
31 Leather and Leather Products	0.06%
32 Stone, Clay and Glass Products	0.42%
33 Primary Metal Products	1.59%
34 Fabricated Metal Products	1.41%
35 Industrial Machinery and Equipment	12.91%
36 Electronic & Other Electric Equipment	13.66%
37 Transportation Equipment	0.82%
38 Instruments and Related Products	7.92%
39 Misc. Manufacturing Industries	6.37%
40-47 Transportation	0.81%
48 Communication	1.96%
49 Electric, Gas, and Sanitary Services	4.82%
50 Wholesale Trade- Durable Goods	0.47%
51 Wholesale Trade- Non-Durable Goods	0.20%
73 Business Services	1.61%
82 Educational Services	2.96%
87 Engineering & Management Services	11.97%
91-97 Public Administration	0.33%
Other	5.33%

70% of our subscribers have more than 5 years of industry experience, however, Automation.com also reaches many professionals new to the industry.

More than 50 percent of Automation.com subscribers are from North America. However, Automation.com also has a global reach extending out to dozens of countries throughout Europe, Asia, South America, Africa and Oceania. To get a better idea of the diversity of our audience, please review Site Visitors by Country.