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November 2005 News

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Cooper Bussmann® Announces Winner of 'It’s OK to be Yellow' Sales Promotion


ST. LOUIS, November 16, 2005 – Thomas King, owner of K&K Electric in Connersville, Ind., is the winner of the Cooper Bussmann It’s OK to be Yellow sales promotion. As the grand prize winner, King receives a one-year lease of a 2005 Hummer® H2. Cooper Bussmann presented King with the keys to the Hummer H2 this week at the Rockwell Automation Fair in St. Louis.

The Hummer H2 drawing was the culmination of a six-month cross-country tour of the Cooper Bussmann Hummer H2 that generated excitement at distributor and customer locations nationwide. During these visits, customers took the easyID™ Challenge using new Cooper Bussmann Low-Peak® fuses with easyID indication, the easiest-to-read electrical fuse indicator on the market. During the span of the promotion, more than 12,000 customers registered to win at participating authorized Cooper Bussmann distributors across North America.

“We’re pleased to present Mr. King with this exciting award,” said Victor Swint, vice president of marketing and product development for Cooper Bussmann. “Like the Hummer H2, this promotion characterizes innovation and creativity, which are the hallmarks of Cooper Bussmann products. The promotion also helped us achieve our number one goal – to obtain valuable input from our distributors and customers so we can continue to offer circuit protection solutions that deliver productivity through protection.”

Cooper Bussmann provides productivity through protection to the electrical, electronic and automotive industries worldwide. Find out more about the complete line of Cooper Bussmann circuit protection solutions at www.cooperbussmann.com. Cooper Bussmann is a division of Cooper Industries (NYSE: CBE).
 
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