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Final Report from SPS Electric Automation America

Inaugural event attracts 91 exhibitors, 1,305 attendees from 14 countries and strong Conference participation

Exhibitors report of positive leads from qualified attendees

Conference Program, featuring prominent keynote and a wide variety of industry topics, very successful and well received

Rosemont (Chicago), IL: The inaugural SPS Electric Automation America, the first North American trade event to focus on drives, motion, controls and automation technologies for industrial applications, took place May 23 – 26, 2005 at the Donald E. Stephens Convention Center in Rosemont (Chicago), IL. A total of 91 exhibitors created an impressive display of a broad range of cutting-edge technologies and products for the 1,305 qualified attendees from 37 U.S. states, Canada and 12 other countries.

Jim Pinto, Industrial Automation Commentator, Author, Analyst and Consultant officially opened the inaugural show with a dynamic Keynote Address. The comprehensive seminar and conference program was the first in over twenty years to focus exclusively on drives, motion, controls and electric automation technologies. Presented by domestic and international experts, more than fifty technical papers, four seminars and two roundtables provided a comprehensive overview of the industry. The program received a very positive response from both exhibitors and attendees. John Mazurkiewicz, Product Market Manager with Baldor Electric and a council member commented, “The turnout for the educational sessions was excellent. Engineers, designers, machine builders, and managers came to learn about the latest technologies and they left with ideas and concepts which they can implement, thus improving their automation systems.”

The Roundtable Discussion on “Technology Trends in Motion and Automation Control” was one of the most popular sessions. It was the tenth Motion Control Forum organized and moderated by Tom Bullock, President of Bull’s Eye Research. While the session was produced at other shows in the past, due to its impressive success at the inaugural SPS Electric Automation America the eleventh edition of the renowned event will be certain to be held in conjunction with this show again. Tom Bullock affirmed, “SPS Electric Automation America has the makings of a first-class, focused, industry event. It provided an excellent platform for the Roundtable.”

Over the course of three days exhibitors had the opportunity to showcase their products and technologies in Controls, Electric Drives, Precision Industrial Sensors, Human-Machine Interfaces, Networks & Industrial Communications, Control Software and related fields. Exhibitors generally expressed a high degree of satisfaction with the quality of attendees and most felt confident that the quantity of buyers will continue to increase with future show editions.

Industry Partners and Sponsors endorsing the new event included Automation.com, Automation World, B&R Industrial Automation, Contemporary Controls, CONTROL, Control Design, CSIA, eDRIVE, Plant Services, Siemens and Woodhead. All partners and sponsors see the show filling a void among related industry events and are expected to continue supporting the concept. "This is definitely a show that everyone in the automation industry should support. It's really the only show that strictly focuses on industrial automation,” remarked Rick Zabel, Vice President, Automation.com.

Taking feedback from exhibitors, attendees and sponsors into consideration, the dates and location for SPS Electric Automation America 2006 will be announced shortly.

Exhibitor Quotes

AC TECHNOLOGY CORPORATION / LENZE, Danny McDonald, Director North America Sales: “Even though we did not see a tremendous turnout, we were impressed with the quality of the contacts.”

AMK DRIVES and CONTROLS, INC., Larry Culpepper, Sales Manager: “This is the kind of show we need - concept is great.”

AS INTERFACE USA, Michael Bryant, Executive Director: “"We are impressed with the efforts made in producing this first year show. The press coverage was excellent.”

B&R INDUSTRIAL AUTOMATION CORP., Marc Ostertag, Vice President – B&R USA: “The inaugural SPS EAA 2005 show proved that a strong conference program and the concept of many big automation suppliers together in one location have many things to offer American control engineers. Certainly the show would have deserved a much better turn-out by visitors, but it still set the stage for some nice growth in the years to come.”

FRABA POSITAL, Timm Bauten, General Engineer: “We are really impressed by the excellent quality of contacts and looking forward to the next show in 2006.”

GROSS AUTOMATION, Robert Gross, President: “This is a more personal, focused show than others we participated in – perfect for this market.”

IXXAT, INC., William Seitz, President: “This show provided us with immediate sales orders. The attendees were very much in our target range and the results proved to be better than the larger shows we participated in this year.”

MOTION TECH TRENDS, George Gulalo, President: “If your customers or clients are motion component or system suppliers, SPS Electric Automation America is a “must-show” event for you.”

SIEMENS ENERGY & AUTOMATION, John Krasnokutsky, Marketing Manager: "Siemens has been committed to the SPS/IPC/Drives show in Germany for a number of years and we are now committed to SPS Electric Automation America as well. We look forward to helping SPS EAA establish itself as the leading Automation, Motion and Drives show in the US."

For more show information, please contact:

Messe Frankfurt, Inc.
Attn: Stephanie McKinney
1600 Parkwood Circle, Suite 515
Atlanta, GA 30339
Tel: 770.984.8016
Fax: 770.984.8023
E-Mail: info@usa.messefrankfurt.com
Website: www.ea-america.com

Automation.com Real-time Information for the Automation Professional May. 24, 2012

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