
Invented in 1969, but only now becoming commercially and technologically
viable, RFID technology is growing by leaps and bounds. RFID tags will soon be
built into everything, allowing each individual item to be tracked and traced.
The implications are startling.
Technology summary
RFID
tags are microchips, so tiny that they can be embedded in almost anything to
give it a unique ID code. An RFID tag acts as a transponder, responding to
queries from a nearby transceiver by transmitting back its own unique 64-bit or
128-bit identifier. This yields about 18
thousand trillion possible values, each virtually impossible to erase without
destroying the tag.
Some
RFID tags are powered by batteries but that makes them more bulky and
expensive, limiting their applications. The most common RFID tags are passive
circuits, powered directly by the received radio signal.
RFID
chips cost about 50 cents each, but prices are dropping as quantities increase.
Once they get to 5 cents each, it will be cost-efficient to put RFID tags in
almost anything that costs more than about a dollar.
RFID
tags are designed to be read between a few inches and several feet away,
depending on the size of the antenna and the power driving the tags. Building
more sensitive RFID receivers can increase that distance. During the early
stages of adoption, RFID receivers cost as much as several thousand dollars
each. Today, prices are as low as a few hundred dollars apiece.
The rapid spread of RFID
Bar
codes have been with us so long, and they're so ubiquitous, that its hard to
remember that they're a relatively new technology that took a while to catch on.
The patent for bar codes was issued in 1952. It took twenty years before a
standard for bar codes was approved, but they still didn't catch on. Ten years
later, only 15,000 suppliers were using bar codes. That changed in 1984. By 1987
only three years later 75,000 suppliers were using bar codes. The company
that caused the change was Wal-Mart, the worlds largest retailer, who simply
required all their suppliers to use bar codes.
Now,
Wal-Mart is expected to cause a similar surge in the growth rate for RFID tags.
The company is already starting to install smart shelves", with networked RFID
readers. Gillette, the razor blades people, announced recently that they would
buy 500 million RFID tags, to ship with each package.
RFID
Applications
Within a relatively short timeframe, everything priced more than
about $1 will carry an RFID tag. Washable RFID tags are available to be sewn
into clothing. And banks are considering embedding RFID tags into banknotes, to
virtually eliminate counterfeiting its easy to check that the RFID matches
the printed serial number.
The
use of tagged gambling chips illustrates the benefits and problems
associated with large-scale use of RFID. Counterfeit gambling chips have long
been a problem for casinos, and they usually mark their chips with inks visible
only in infrared or ultraviolet light. Embedded RFID tags make the chips much
harder to counterfeit, and placing tag readers at staff exits could cut down on
theft by employees.
Tagged chips also help casinos manage large-scale theft. If a large stash of
chips goes missing, after a table is overturned during an argument, for example,
casinos sometimes have to change their entire stock. This is unpopular with
gamblers, since any chips that they have not cashed become worthless. RFID tags
would allow the casinos to identify stolen chips without the expensive process
of restocking.
The
new generation of casino chips is giving insights into the way banks and shops
could keep track of real money if it was tagged. Casino operators routinely
monitor gamblers with security cameras, just as retailers monitor stores for
shoplifters. Aside from improving security, RFID-tagged casino chips could also
be used to track how people play. Casino operators can keep tabs on the fortunes
of every gambler on their premises, recording the stakes placed by each player
along with their winnings and losses.
The
casinos want to check that big winners are not cheating the house, and to
identify lucrative "high rollers" and encourage them to keep playing by treating
them to free meals, show tickets, or hotel rooms. But this monitoring has to be
done by human observers and is haphazard and unreliable. Chip tracking could
dramatically improve the process.
RFID
Implications
Widespread use of RFID tags raises the possibility of people
being tracked though personal possessions. The implications are startling
purchases can be linked to the credit cards that were used to make specific
purchases, which allows links to specific advertising based on personal spending
patterns. The scenarios are similar to the movie Minority Report, where police
surveillance can track individuals any time, anywhere.
RFID tags can be inserted into banknotes to combat fraud and
money laundering a significant advantage. But also, this raises the
possibility that anybody with an RFID reader could count the money in wallets of
passers by. Do the benefits outweigh the loss of privacy?
Unlike
bar codes, which are passive printed codes,
RFID tags remain active after the customer leaves the store. The RFID industry
is currently giving mixed signals about whether the tags will be disabled or
left enabled by default. Leaving the tags enabled poses a serious privacy
threat, and this is raising alarms.
Peculiar government and legal scenarios can be imagined people
subpoenaing RFID logs to prove that someone was in a certain location at a
certain time. Future burglars could canvass alleys with RFID detectors, looking
for RFID tags on discarded packaging that indicate expensive electronic gear is
nearby. The government could keep track of how and where you spend your money.
In all of these scenarios, personal privacy is seriously eroded.
George Orwells 1984 did not arrive in 1984. It just may be a little late
.
Related links:
·
RFID Journal - Good source of RFID information:
http://www.rfidjournal.com/
·
New Scientist: Casino Chips to carry RFID tags:
http://www.newscientist.com/news/news.jsp?id=ns99994542
·
Internet Week: Getting ready for RFID:
http://www.internetwk.com/breakingNews/showArticle.jhtml?articleID=17200313
·
IDC to RFID: Tags, you're it:
http://news.com.com/2100-1008_3-5136650.html
·
The RFID Imperative:
http://www.cio.com/archive/120103/retail.html
****
Jim Pinto is an industry analyst and commentator,
writer, technology entrepreneur, investor and futurist. You can email him at:
jim@jimpinto.com. Or look at his poems, prognostications and
predictions on his website:
www.JimPinto.com.
Read his latest book: Automation unplugged:
http://www.Automation.com/content/automation-unplugged-pintos-perspectives-prognostications-predictions-poetry