This image in number thirty-one (and the last) in the series of Dick Morley's Goin' Fishin'...a unique perspective on a typical American company. Check back often...a new image will be added every week.

Engineering management consists of three rules:

1. give them the biggest toys

2. tell them when they are done.

3. every project takes 18 months...no matter what anyone tells you.

Dick Morley is best known as the father of the programmable controller and is the leading visionary in the field of advanced technological development. He is also an entrepreneur whose consistent successes in the founding of high technology companies has been demonstrated through more than three decades of revolutionary achievements. Mr. Morley is the recipient of the Franklin Institute's prestigious Howard N. Potts Award and is an inductee of the Automation Hall of Fame. He holds more than twenty US and foreign patents, including those for the parallel inference machine, the hand-held terminal, the programmable logic controller and magnetic thin film. Currently, he is the Chairman of the Board of National Center of Manufacturing Sciences (NCMS), Director at Large for the Society Manufacturing Engineers (SME) and a member of the Manufacturing Advisory Board for Worcester Polytechnic Institute (WPI). For more information, please visit www.barn.org.

Dick is also the creator Wolf Rock Chocolate, some of the finest dark chocolate available in the U.S. market. More information on this fabulous chocolate.