Goin' Fishin' by Dick Morley

Goin' Fishin' is Dick Morley's unique perspective on a typical American company. Use the links below to view all the images in this series.

Dick Morley is best known as the father of the programmable controller and is the leading visionary in the field of advanced technological development. He is also an entrepreneur whose consistent successes in the founding of high technology companies has been demonstrated through more than three decades of revolutionary achievements. Mr. Morley is the recipient of the Franklin Institute's prestigious Howard N. Potts Award and is an inductee of the Automation Hall of Fame. He holds more than twenty US and foreign patents, including those for the parallel inference machine, the hand-held terminal, the programmable logic controller and magnetic thin film. Currently, he is the Chairman of the Board of National Center of Manufacturing Sciences (NCMS), Director at Large for the Society Manufacturing Engineers (SME) and a member of the Manufacturing Advisory Board for Worcester Polytechnic Institute (WPI). For more information, please visit www.barn.org.

Dick is also the creator Wolf Rock Chocolate, some of the finest dark chocolate available in the U.S. market. More information on this fabulous chocolate.

	Org Chart of Fish Corp
	Time to Reorganize
	I'm NOT interested in politics!
	Even after this new partnership, we'll keep our identity
	I know he seems arrogant sometimes, but don't try to go over his head
	Well - I guess that takes care of the overhead rate
	He's our best sales man!
	The Competition is Identified...
	Fish Resources
	Pictures of our staff
	How to Develop New Products
	Start off by Recruiting from Top Universities
	Customers have needs...We try to identify with them
	Marketing presents a wish list to Engineering
	There is some negotiation with Marketing
	Case Concept Drawings
	Engineering undergoes a design review from the Board of Directors
	Purchasing lets vendors quote on a parts list
	The hardware engineer picks the microprocessor
	The manufacturing technology is explained
	First hardware power-up
	Customer Service
	New products are featured in the easy-to-use catalogue
	The salesmen make their quarterly sales forecasts
	The salesmen bring in an order
	Accounts receivable goes after slow paying customers
	And the profits roll in!
	Engineering management consists of three rules: