Research Triangle Park, NC – July 30, 2007 - ISA's 2nd Annual Marketing & Sales Summit: A Who's Who in the Industry will be held 5-7 September at the Hyatt Regency O'Hare in Chicago. Sponsored by ISA's Management Division, Automation.com, Control, Control Engineering, and Automationworld.com, the Summit is designed exclusively to help marketing and sales executives in the automation market meet the strategic and tactical challenges of the 21st century.
The conference will provide two and a half days of keynotes, plenaries, and breakout sessions on such topics as Key Performance Indicators, Communications Strategies, Sales Channel Management, Search Engine Marketing and Interactive Media, including podcasts, RSS feeds, and videocasts. World class speakers will be on hand to discuss aspects of marketing and sales in the automation and control markets, providing the audience with relevant facts, achievable results, and tangible benefits.
Breakout sessions will provide practical information on search engine marketing, solution selling, public relations, branding, and more.
The plenary speaker for the Industry Analyst Forum, Alison Smith, brings more than 25 years of manufacturing software development, support, marketing, and sales experience to her role as senior research analyst at AMR Research. As a senior analyst in AMR Research's process and manufacturing operations group, Smith is dedicated to the detailed study of the productive application of information technology to the challenges faced by global producers as they seek to implement and evolve demand-driven manufacturing strategies.
Smith publishes frequently on the application of production operations software, including manufacturing execution systems, enterprise manufacturing intelligence, and quality management systems across a range of vertical industry manufacturing scenarios. In addition, throughout her diverse career, she has developed, installed, and supported supervisory control and manufacturing execution systems in a number of Fortune 500 manufacturing environments.
Peter G. Martin, Vice-President of Performance Measurement and Management, Invensys Production Management, will provide the keynote address, "Marketing Outside Ourselves: How to Reach the C-Level Customer and Why We Should."
Other presentations include: How To Be Successful at Selling Nothing But Be a Marketing Success, Selling from the Other Side of the Desk, What is the Value of a Value Proposition? David vs. Goliath in Process Automation, Marketing KPI's: What Is Your Value to Your Company? Taking Your Search Marketing Program to the Next Level, Marketing Communications: Who is Listening? and Electronic Newsletter Best Practices.
About ISA
Founded in 1945, ISA is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities.
Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation.
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