GERMANTOWN, WI – August 23, 2007 – WAGO is adding a second vehicle to its “Innovation in Automation Tour” mobile marketing program. WAGO’s IIAT initiative, which was launched to educate and interact with customers across North America, has been steadily gaining in popularity as the costs associated with sending personnel to tradeshows have grown exponentially.
“Vehicle 2 will allow us to better serve the industry as both vehicles will be concurrently touring the U.S. and Canada,” said WAGO Marketing Manager, Dean Norton. “Sending company personnel to tradeshows has become an expensive proposition for customers, but now WAGO has two tradeshows going directly to them.”
The identical vehicles are customized showcases that feature the same interactive features as WAGO’s tradeshow booths such as: “pick-up and play” product panels, electronic kiosks, free samples, literature and software. The mobile showrooms are staffed by WAGO product experts and allow visitors to experience the full breadth of WAGO’s Automation and Electrical Interconnect product lines — something that could never be done on traditional demo and sales visits.
“The vehicle often arrives to lines of associates, ranging from maintenance to CEOs, waiting to take a tour. It’s been a great way for personnel at all levels to gain valuable one-on-one time with our experts,” Norton said. “We’ve received requests for return visits because this is a cost-effective way to expose entire organizations to leading automation trends and information.”
To date, Vehicle 1 has traveled 39,000 miles to visit approximately 3,200 people across the lower 48 states and Canada. WAGO officials expect Vehicle 2 to address requests for additional stops, return visits and the ability to have an IIAT Vehicle present for customer events/gatherings.
WAGO is the worldwide leader in spring pressure connection technology designed to eliminate loose wires as a result of vibration and temperature cycling, as well as provide a highly reliable, corrosion-resistant, and maintenance-free connection. Our complete line of spring pressure connection products includes: DIN rail mount terminal blocks, chassis mount terminal blocks, PCB mount terminal blocks, relays, signal conditioners, power supplies, surge suppressors, the WAGO-I/O-SYSTEM and more.
