ProSoft Technology’s Video for Automation Fair 2013 Wins Award | Automation.com

ProSoft Technology’s Video for Automation Fair 2013 Wins Award

ProSoft Technology’s Video for Automation Fair 2013 Wins Award

June 26, 2014 -- ProSoft Technology’s video promoting the company’s appearance at Automation Fair 2013 has won an Award of Excellence from the APEX Awards.

The video – which stars ProSoft employees Cole Chandler and Ian MacIntosh – was made by ProSoft Technology videographer Michael Auffant.

“The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness,” according to the APEX 2014 judges.

With daring humor, the video’s stars delivered the pertinent information about what Automation Fair visitors could expect to see at ProSoft Technology’s booth – including the technology behind the company’s Ethernet to Belden 9463 Blue Hose Industrial Media Converter.

“Our promotional videos are like nothing you’ve seen in the automation industry,” said Danetta Bramhall, Commercial Marketing Manager at ProSoft Technology. “Rather than put you to sleep, they convey the fun environment at ProSoft – while also clueing you in to the exciting new products we offer. That personality and innovative nature was on display at Automation Fair too – as was a cardboard cutout of Cole for all his fans.”

This is the second award ProSoft Technology has received for its Automation Fair 2013 marketing campaign. At the EE Times and EDN 2014 UBM Tech ACE Awards in April, the company’s Marketing Department won a special Honorable Mention in the Marketing Team of the Year category for its work on the trade show.

See the video below and be on the lookout for our video for Automation Fair 2014 later this year!

ProSoft Technology: Where Automation Connects
ProSoft Technology specializes in the development of industrial communication solutions for automation and control applications. For more than 20 years, ProSoft Technology’s product lines have grown to over 400 communication interface modules supporting more than 60 different protocols. These include in-chassis interfaces compatible with the large automation suppliers’ controllers such as Rockwell Automation and Schneider Electric, as well as protocol gateways and industrial wireless solutions. With 500 distributors in 52 countries and Regional Area Offices in Asia Pacific, Europe, Latin America and North America, we at ProSoft Technology are able to provide quality products with unparalleled support to customers worldwide.

About the APEX Awards
The APEX Awards for Publication Excellence is an annual competition for publishers, editors, writers and designers who create print, Web, electronic and social media. Communications Concepts, Inc. sponsors the APEX Awards, and advises professionals who write, edit and manage business communications, on best strategies and practices. Concepts publishes business communication reports, including Writer's Web Watch, an e-report for professional communicators, and special reports on topics such as corporate writing and Web publishing.

In the Twenty-sixth Annual APEX Awards, awards were given in 122 individual categories, within 11 main categories including: newsletters; magazines, journals and tabloids; annual reports; print media; electronic media; social media; websites; campaigns, programs and plans; writing; design and illustration; and one-of-a-kind publications.

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