Digital Factory Moves closer to related exhibit halls |

Digital Factory Moves closer to related exhibit halls

March 23, 2012 - Industrial software solutions for production and product development, and their integration into corporate business processes, are the central themes of Digital Factory, which runs from April 23 to 27, 2012 during HANNOVER MESSE. The Leading Trade Fair for Integrated Processes and IT Solutions is moving to a new location this year in Hall 7. This is a strategically planned move, which repositions Digital Factory closer to two other trade shows on related themes: Industrial Automation, with its coverage of industrial communications, and Industrial Supply, which presents exhibitors focusing on IT. The relocation offers excellent opportunities for exhibiting firms to benefit from crossover visitor traffic.

The main display categories at the Leading Trade Fair for Integrated Processes and IT Solutions are as follows: Virtual Product Development (CAx), Product Lifecycle Management (PLM), Enterprise Resource Planning (ERP), Manufacturing Execution Systems (MES), Rapid Manufacturing and Rapid Prototyping.

“Digital Factory is a great example of the way industrial themes are cross-linked at HANNOVER MESSE”, says Oliver Frese, Director of HANNOVER MESSE at Deutsche Messe AG. “The focus of this year’s show is on process integration. This is something that affects all areas of application, and it will feature as a theme at every exhibition stand. The relocation of Digital Factory to Hall 7, where it interfaces with the displays of related technologies at Industrial Supply and Industrial Automation, underlines the show’s significance within the overall context of HANNOVER MESSE.”

Topical Themes in IT at Digital Factory 2012
The big issues of the moment in information technology are also those on which this year’s Digital Factory is focusing. Cloud computing: more and more suppliers of software for industrial processes are getting into the market for cloud computing. This shift is primarily reflected at Digital Factory in the area of ERP. But in other areas of specialization too, such as CAx, MES and PLM, an increasing number of Internet-based applications are now becoming available, giving the end user the option of using the program on demand and paying only for the time spent online.

The use of mobile devices: The ubiquitous small devices with touchscreens have been enthusiastically adopted by all sectors of the economy – from product development, manufacturing and logistics to services of all kinds. They are simple to operate and simple to service, with remote servicing often an option for mobile devices.

This year’s keynote theme at Digital Factory is Process integration. And what it means is: a long-term reduction in the incidence of errors in automated production can only be achieved if the right data from product development are also made available to production managers.

For the simulation or virtual commissioning of production facilities, it is essential to have access to basic information such as production data or assembly data provided by the product development department. And in order to optimize the synchronization of the various specialist engineering disciplines, all the relevant processes need to be fully integrated.

U.S. Exhibitor PTC Offers Workshops Around Business Processes
As one of the world's largest and fastest-growing software companies, PTC delivers a complete portfolio of integral Product Lifecycle Management solutions, helping discrete manufacturers succeed by meeting their globalization, time-to-market and operational efficiency objectives in product development. Under the motto: "Driving Value throughout the Product Lifecycle," PTC will offer HANNOVER MESSE visitors a comprehensive agenda of workshops and meetings around business process opportunities in its Booth E28 in Hall 7

PTC’s daily workshops are primarily tailored for the information needs of process owners and divisional Vice Presidents, but they are open to all interested visitors. To see a list of the workshop opportunities and to register for these topic sessions, please go to:

Special Displays at Digital Factory
In addition to the normal exhibition program, Digital Factory also offers two important special events. On the Wednesday and Thursday of the show, the fourth MES Conference is being staged in the Convention Center, with a program that features a series of interesting reports from the field. Sponsoring partners for the event are top German industry associations NAMUR, VDI, VDMA and ZVEI.

On Wednesday, April 25, the subject for discussion will be discrete manufacturing and on Thursday, April 26, the focus shifts to continuous production. The first day opens with a keynote address by Stefan Hoppe from Beckhoff Automation GmbH, who is also president of the OPC Foundation Europe.

The third Technology Cinema 3D presentation, featuring a strikingly original display concept based on shipping containers, gives an in-depth insight into visualization, a technology with applications across the industry spectrum. Once again this year’s special presentation will be sponsored by a long list of partners, including ESI Group and ICIDO, eyevis, Schneider Digital, PI-VRA and Christie. Providing content for “Technology Cinema 3D” will be the Network for Virtual Reality and Virtual Engineering VDC Fellbach. The task of organizing the presentation on behalf of HANNOVER MESSE has been delegated to ProzessPiraten GmbH in Ulm. One of the firms exhibiting at the “Technology Cinema 3D” is Smart Hydro Power. Specializing in micro-size hydroelectric power plants, Smart Hydro Power will be showcasing a product from its range that matches the overarching theme of this year’s HANNOVER MESSE, namely “greentelligence”. The company will also be making available product and plant data that can be used by all the exhibitors at “Technology Cinema 3D” for various visualization applications. On the Wednesday of the show the VDC Fellbach network will be running a Virtual Reality Workshop, which offers additional opportunities to get to grips with this fascinating area of technology. The main focus here will be on virtual engineering applications for the mechanical engineering and energy sectors.

About HANNOVER MESSE (the Hannover Fair)
The world’s leading showcase for industrial technology is staged annually in Hannover, Germany. The next HANNOVER MESSE will be held from 23 to 27 April 2012, with China to be featured as its official Partner Country. Eight flagship fairs are taking place under the umbrella of HANNOVER MESSE 2012: Industrial Automation - Energy - MobiliTec - Digital Factory - Industrial Supply - CoilTechnica - IndustrialGreenTec - Research & Technology. In 2012 the spotlight will be on industrial automation and IT, energy and environmental technologies, industrial subcontracting, manufacturing technologies, services and R&D.

About Hannover Fairs USA (HFUSA)
HFUSA provides global fair exhibitors lead generation and product launch support across target buyers and distribution networks worldwide. HFUSA works closely with exhibitors to help them maintain their competitive position on and off the show floor and to connect with a broad range of new market audiences.


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