HANNOVER MESSE abuzz with Industry 4.0 and partner country USA | Automation.com

HANNOVER MESSE abuzz with Industry 4.0 and partner country USA

HANNOVER MESSE abuzz with Industry 4.0 and partner country USA

April 29, 2016 -Wearing virtual reality glasses, German Chancellor Angela Merkel reached out to shake a hand in digital space, and U.S. President Barack Obama responded by shaking hers in reality. This will no doubt go down as one of the most memorable images from HANNOVER MESSE 2016, and it also aptly portrays the close partnership shared between the two nations as they move down the road towards Industrie 4.0.

And even a quick look into the lively, jam-packed exhibition halls at HANNOVER MESSE clearly revealed this was exactly the right place at which to be pursuing such goals. No other trade fair has ever featured so many real-world application scenarios with smart technology for the world of manufacturing, thus making Industrie 4.0 a tangible experience. The solutions on display ranged from retrofits of individual machines right on up to full production-line integration, complete with data capture and analysis in the cloud. “This marks the breakthrough for Industrie 4.0,” said Köckler. “Next on the agenda is the commercialization phase. The technology is ready to roll, and about to make its way onto the factory floor.”

This year’s HANNOVER MESSE attracted over 190,000 visitors (up from 175,000 in 2014 as the last event of comparable scope) intent on future-proofing their operations and investing in state-of-the-art technology. More than 50,000 of them came from abroad – an increase of some 25 percent over 2014. Attendance from the USA and China soared to record heights. With 6,000 visitors coming from China, the People’s Republic once again topped the list among foreign nations, second only to Germany as the host country. The visitor tally for the rest of Europe was 30,000.

A popular event was the “Industrie 4.0 Meets the Industrial Internet” forum, which attracted more than 8,000 attendees eager to catch up on the latest technologies, standards and business models for integrated industry.

The second keynote theme of this year’s event was “Integrated Energy – the Energy System of the Future”. Displays there covered the complete supply chain in the energy industry – from generation, transmission, distribution and storage to alternative mobility solutions. These displays were anchored by a special display called the “Integrated Energy Plaza”, presenting a unique interactive model of a complete regenerative energy circuit.

The Industrial Supply show at HANNOVER MESSE confirmed that Industrie 4.0 is also becoming a routine requirement for today’s industrial suppliers. Other key themes in this category included new materials and lightweight design. Trade visitors were treated to a wide range of design ideas and lightweight design components made out of plastic, composites or steel.

Meanwhile, “Young Tech Enterprises” – a brand-new showcase at HANNOVER MESSE – made clear that, apart from IT, there are also strong incentives for startups in industry. “Mechanical engineering startups face higher risks than their counterparts in IT. Years of development work and high capital investment costs come with the territory,” Köckler noted.

Never before were so many policymakers and top executives from leading industrial groups represented at the trade fair. U.S. President Obama had three ministers in his delegation, including Secretary of Commerce Penny Pritzker, who stayed at the fair until Wednesday night to conduct meetings. Five of the most important EU Commissioners were at this year’s HANNOVER MESSE: Vice-President Maros Sefcovic (Energy), Günther Oettinger (Digital), Elzbieta Bienkowska (Industry), Cecilia Malmström (Trade) and Carlos Moedas (Research).

The next HANNOVER MESSE will be staged from 24 to 28 April 2017, with Poland to be featured as its official Partner Country.


The world’s leading trade fair for industrial technology ran from 25 to 29 April 2016 in Hannover, Germany. HANNOVER MESSE 2016 featured five parallel shows: Industrial Automation, Energy, Digital Factory, Industrial Supply and Research & Technology. Major emphasis was placed on the following topics: Industry Automation & IT, Energy & Environmental Engineering, Innovative Subcontracting Solutions, and Research & Development. The United States of America was honored as the Partner Country of HANNOVER MESSE 2016.

Deutsche Messe AG

From its headquarters in Hannover, Germany, Deutsche Messe AG plans and stages leading capital goods trade fairs around the globe. With approx. 1,200 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.

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