HANNOVER MESSE 2013 to cover Hybrid and Electric Mobility | Automation.com

HANNOVER MESSE 2013 to cover Hybrid and Electric Mobility

November 21, 2012 - The MobiliTec show ranks among the big visitor magnets at HANNOVER MESSE, with more than 46,000 attending the last event in 2012. MobiliTec is the world’s leading trade fair for hybrid and electric powertrain technologies, mobile energy storage and alternative mobility solutions. It is also the central meeting point for representatives from industry, government and science seeking to foster new technological development and create the right commercial and regulatory environment for alternative mobility concepts. In 2013, MobiliTec will again feature all the latest high-tech solutions and applications across the entire eMobility spectrum. 
“Industrial companies are investing heavily in all parts of the eMobility value chain, from batteries, powertrain systems, lightweight design and energy management concepts, right through to intelligent charging solutions and the integration of renewable energy sources. The MobiliTec show gives eMobility companies the opportunity to showcase their latest developments to the wide international audience that HANNOVER MESSE attracts each year,” said Oliver Frese, Deutsche Messe’s Senior Vice President in charge of HANNOVER MESSE. 
One of the big MobiliTec highlights each year is the MobiliTrack, a test-driving circuit on the open-air site at the Hannover Exhibition Center. HANNOVER MESSE visitors can test drive a range of different electric vehicles. In response to popular demand at this year’s show, the organizers will be significantly expanding the circuit in 2013. 
Germany’s federal government has put the development of the country’s eMobility sector at the top of its agenda. Its declared goal is to make Germany the world’s leading eMobility market in the coming years. In order to achieve this goal, it has set up the “Electric Mobility Showcase” program, which provides funding to eMobility projects in four model regions throughout the Federal Republic. The projects involve large-scale demonstrations and pilot programs designed to trial eMobility solutions in real-life applications, to develop know-how and expertise and to provide direction to future R&D projects. All four model regions will be represented at MobiliTec via their own group exhibits. Deutsche Messe, the organizer of HANNOVER MESSE, is also involved as a project partner in one of the model regions. 
In 2013, the MobiliTec show will be located in Hall 25 at the Hannover fair grounds, right at the center of HANNOVER MESSE and immediately adjacent to Energy, the world’s biggest energy technology show, and MDA – Motion, Drive & Automation, the world’s most important trade fair for power transmission and control technology. MobiliTec exhibitors and visitors will benefit from the hall’s strategic location and the powerful synergies that will arise from its close proximity to key allied display categories, such as hydrogen and fuel cells and powertrain electrification. 
About HANNOVER MESSE (the Hannover Fair) 
The world’s leading showcase for industrial technology is staged annually in Hannover, Germany. The next HANNOVER MESSE will be held from 8 to 12 April 2013 and feature Russia as its official Partner Country. HANNOVER MESSE 2013 will comprise 11 flagship fairs: Industrial Automation • Motion, Drive & Automation (MDA) • Energy • Wind • MobiliTec • Digital Factory • ComVac • Industrial Supply • IndustrialGreenTec • Surface Technology • Research & Technology. The upcoming event will place a strong emphasis on industrial automation and IT, energy and environmental technologies, power transmission and control, industrial subcontracting, manufacturing technologies, services and R&D. 
About Hannover Fairs USA
Hannover Fairs USA (HFUSA) provides global fair exhibitors lead generation and product launch support across target buyers and distribution networks worldwide. HFUSA works closely with exhibitors to help them maintain their competitive position on and off the show floor and to connect with a broad range of new market audiences. 
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