ISA Marketing & Sales Summit to hold editor forum | Automation.com

ISA Marketing & Sales Summit to hold editor forum

Research Triangle Park, NC (10 April 2007) - ISA announced a new editorial panel to be held in conjunction with the 2nd Annual Marketing & Sales Summit on 5-7 September 2007 at the Hyatt Regency O'Hare in Chicago, Illinois. The popular summit is sponsored by the ISA Management Division.

During the event, editors from the automation industry's major publications will come together for the "Automation Editor's Forum" on 6 September.

The panel participants include:
  • Walt Boyes, Editor in Chief, CONTROL
  • David Broussard, Editor in Chief, Managing Automation
  • Greg Hale, Editor in Chief, InTech
  • Gary Mintchell, Editor in Chief, Automation World
  • Renee Robbins, Editorial Director, Control Engineering

    "Our esteemed panel of editors will discuss how to develop a stronger working relationship with the press. From using technical employees as publicity engines to improving the visibility of new product announcements, this seasoned group will provide the inside scoop for automation industry marketing professionals," said Shari Worthington, President of Telesian Technology Inc. and Marketing & Sales Summit Program Chair.

    Worthington says that all topics are fair game, ranging from creating new media offerings, constructing case histories, integrating promotions with in-house e-newsletters, defining and measuring public relations success and more. "The Forum will be an interactive panel with plenty of opportunity for Q&A," she adds.

    The Marketing & Sales Summit helps marketing and sales executives in the automation market meet the strategic and tactical challenges of the 21st century. Focusing on creating customer-focused organizations, sessions will show businesses how they can thrive in this dynamic age. In addition to the editorial panel, world class speakers will be on-hand to discuss aspects of marketing and sales in the automation and control markets, providing the audience with relevant facts, achievable results, and tangible benefits.

    About ISA
    Founded in 1945, ISA is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities.

    Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere. ISA is the founding sponsor of The Automation Federation
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