Peggy Smedley to keynote ISA Marketing and Sales Summit | Automation.com

Peggy Smedley to keynote ISA Marketing and Sales Summit

August 28, 2013 - The International Society of Automation (ISA) announces that Peggy Smedley, Editorial Director of Connected World magazine and an internationally known expert on technology and the media, will be the main keynote speaker and plenary panelist at the upcoming ISA’s 8th Marketing and Sales Summit, which will be held 11-13 September 2013 in New Orleans, Louisiana, USA.

Smedley’s keynote presentation at 8:30 a.m. on Thursday, 12 September, “M2M: Service Before Your Customer Sees It Coming,” will examine how machine-to-machine (M2M) technologies and devices may soon enable companies to address their customers’ and potential customers’ needs even before the individuals themselves fully recognize them.

M2M technologies leverage the expansion of IP networks across the world to allow both wireless and wired systems to communicate with other devices of the same type. While M2M has existed in different forms since the advent of computer networking automation, particularly in industrial automation and supervisory control and data acquisition (SCADA) applications, it is fostering new opportunities and sales connections between producers and consumers.

Smedley, an outspoken advocate and supporter of connected devices and M2M technology, also serves as the President of Specialty Publishing Co., the Editorial Director of Constructech magazine, and the host of The Peggy Smedley Show. A media specialist in educating the public on how technological advances are altering the relationships between business and consumers, she also will serve as a panelist at a lunchtime plenary on Thursday, 12 September entitled “Big Data: What are We Learning from Mobile Technology and Loyalty Programs?”

The plenary, moderated by Matt Leary of Solutions Insights, will explore best practices for leveraging Big Data in manufacturing and automation marketing and sales programs. Among the many questions that the expert panelists will answer include:

  • What marketing messages can you craft around Big Data that will drive both adoption of your products and additional value for your customers?
  • How can sales professionals have a useful conversation with prospects and customers about their Big Data issues?
  • How can you help your customer champions be heroes in their own companies with Big Data?

ISA’s 8th Marketing and Sales Summit is designed to deliver proven, practical strategies and techniques that will help marketing and sales professionals serving the automation marketplace communicate directly with qualified prospects, strengthen customer relationships, and boost marketing and sales results.

The theme of this year’s summit, “Innovation in Automation: Navigating the Maze of Customer Connections,” pinpoints the tools, strategies, and insights needed to successfully negotiate through today’s fast-changing automation environment, and meet demanding marketing and sales objectives.

The ISA Marketing and Sales Summit, sponsored by ISA’s Management Division, will be held at the stylish W New Orleans hotel in exciting New Orleans. The conference program  features a diverse range of highly informative workshops, panel discussions, and tutorials. To register for the summit, and gain more information, visit http://marketingsalessummit.com/register/

About ISA
Founded in 1945, the International Society of Automation is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals.

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