Registration opens for ISA Marketing and Sales Summit |

Registration opens for ISA Marketing and Sales Summit

May 22, 2013 - The International Society of Automation (ISA) announces today that early-bird registration is open for its 8th Marketing and Sales Summit, which will be held 11-13 September 2013 at the W New Orleans hotel, just steps from the famed French Quarter.

By registering by 15 June 2013, ISA members will save $110 on registration costs ($445 early-bird rate versus full rate of $555), and Automation Community members and the general public will save $100 ($595 early-bird rate versus full rate of $695). To register now, click here. (Select “Register Online” under the ABOUT tab.)

The theme of this year’s summit, “Innovation in Automation: Navigating the Maze of Customer Connections,” focuses on giving marketing and sales professionals the tools, strategies and insights needed to successfully negotiate their way through today’s fast-changing automation and control marketplace.

Key topic areas include: best practices in social media, guerilla marketing, brand marketing, market-driven product development, winning complex accounts, business development, advertising in the digital age, and more.

Attendees will:

  • Discover practical, proven strategies to improve their customer relationships, and boost their marketing and sales results.
  • Participate in a variety of expert-led workshops, panel discussions, and tutorials.
  • Discover how to leverage social networks to their advantage.
  • Learn to influence prospects’ and customers’ perceptions of cost, value and benefits in complex sales.
  • Recognize the most effective marketing tools and processes in a rapidly evolving environment.
  • Master how to generate reliable ROI data.
  • Come away with solutions and ideas they can immediately put to work.
  • Secure valuable new contacts.

Among the summit’s program features include an evening plenary on Wednesday, 11 September titled, “Social Media Marketing during a Crisis: Boston Marathon Bombing Revisited;” and a keynote lunch presentation, on Friday, 13 September, by Richard E. “Dick” Morley, a leading visionary in advanced technology development as well as an inventor, entrepreneur, author, consultant and engineer.

About ISA
Founded in 1945, the International Society of Automation is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts conferences and exhibitions for automation professionals. ISA is the founding sponsor of The Automation Federation.

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