Wired Magazine's Editor to Deliver Keynote at NIWeek 2007 | Automation.com

Wired Magazine's Editor to Deliver Keynote at NIWeek 2007

Wired Magazine's Editor to Deliver Keynote at NIWeek 2007
June 5, 2007 – Chris Anderson, editor-in-chief of Wired magazine and author of the New York Times best-selling book “The Long Tail: Why the Future of Business Is Selling Less of More,” will deliver the closing keynote address to more than 2,000 attendees at National Instruments NIWeek 2007, a premier event on virtual instrumentation and graphical system design scheduled for Aug. 7-9 in Austin, Texas.

“We are honored to welcome Chris Anderson as the guest keynote speaker at NIWeek 2007,” said John Graff, vice president of marketing at National Instruments. “As a scientist, editor-in-chief of a leading technology magazine and author of a best-selling book, Chris offers one of the most knowledgeable voices on business and technology trends that are changing the way many industries develop and market their products and services.”

Anderson’s knowledge of the new economy has made him an influential contributor to the business community. Recently named to Time magazine’s “Time 100: The People Who Shape Our World” list, Anderson coined the phrase the long tail in an acclaimed Wired magazine article to describe how efficiencies in distribution, manufacturing and marketing allow businesses to deliver more products to niche customers. He expanded on the subject in his 2006 book, “The Long Tail,” which was recently named a finalist for the Loeb Award for the best business book of the year. Anderson also manages a blog on the subject at www.thelongtail.com.

Prior to taking the helm at Wired in 2001, Anderson worked at The Economist for seven years in various positions, ranging from technology editor to U.S. business editor. He also served as editor of two premier science journals, Science and Nature. Anderson has a degree in physics from George Washington University and conducted research at Los Alamos National Laboratory.

About NIWeek
Since 1995, engineers, scientists and educators worldwide have gathered at NIWeek to learn about cost-efficient, flexible technologies for creating advanced test, control and design solutions. At NIWeek 2006, National Instruments hosted more than 2,000 attendees. NIWeek 2007 begins Aug. 7 for three full days of interactive technical sessions, summits and hands-on workshops. Readers can register at www.ni.com/niweek.

About National Instruments
National Instruments is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications. NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 25,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 10 percent of revenue. Headquartered in Austin, Texas, NI has more than 4,000 employees and direct operations in nearly 40 countries. For the past eight years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.
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