ABB Instrumentation Announces New Vice President of Marketing and Strategic Planning | Automation.com

ABB Instrumentation Announces New Vice President of Marketing and Strategic Planning

ABB Instrumentation Announces New Vice President of Marketing and Strategic Planning
Bob Hausler Joins Instrumentation Business Unit in Global Role

WARMINSTER, PA, May 31, 2006 – ABB announced today that Robert N. (Bob) Hausler has been appointed Vice-President Marketing and Strategic Planning for Instrumentation in its Automation Products Division. He will be based at ABB's US headquarters for Instrumentation in Warminster, PA.

In his new role, Hausler will immediately focus on top line growth, portfolio management, and strategic planning. He will drive product development and market launches which clearly show the ABB advantage from the customer perspective, as well as aggressively position ABB Instrumentation products against the competition.

"Bob has a proven track record of bringing successful solutions to market, and his strong background in control systems helps him explain and promote the bottom-line benefits of ABB's combined instrumentation and control system solution to our customers," said Josef Guth, head of ABB's Instrumentation business unit. "We are very pleased to add him to the global Instrumentation team."

Hausler is an automation industry veteran; he first joined Fischer & Porter as an engineering co-op in 1979. During his career with F&P, Elsag Bailey, and ABB, he has held positions of increasing responsibility in project engineering, sales engineering, product management, business management, and marketing. His most recent assignment was vice-president of global 800xA systems marketing in ABB's Process Automation division. He holds a BS degree in Electrical Engineering from Drexel University in Philadelphia, PA, USA.

"I am enthusiastic about helping ABB Instrumentation take our rightful place as an industry leader in both customer satisfaction and product innovation," said Hausler. "Our people and product lines are outstanding, and leverage the strength of our heritage brands - Bailey, Fischer & Porter, Hartmann & Braun, K-Flow, Kent, Taylor, Schoppe & Faser, Sensycon, and TBI. Our breadth and depth of expertise in automation is unmatched."

ABB is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 105,000 people.
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