Aleithe named VP and general manager for ABB LV Drives | Automation.com

Aleithe named VP and general manager for ABB LV Drives

Aleithe named VP and general manager for ABB LV Drives
NEW BERLIN, WI - February 14, 2007 - Aaron Aleithe has been named vice president and general manager of Low-Voltage Drives at ABB Inc., Automation Products, according to Rick Hepperla, regional division manager for Automation Products in North America. The Low Voltage Drives Business Unit is based in New Berlin, Wisconsin. Aleithe fills the position Hepperla held before his recent promotion to division manager.

In his new role, Aleithe will be responsible for the continued growth and strategic business development of low voltage drives in the U.S. market. He also will serve as a member of the ABB Global LV Drives Business Unit team, and as a member of the North America Automation Products Division management team.

Aleithe also will work closely with the Power & Control sales and channel management teams in the U.S., to ensure continued, aggressive growth in the U.S. industrial market, while extending ABB's leadership position in the U.S. HVAC market segment.

Aleithe joined ABB in 2005 as vice president of business development for ABB’s global Medium Voltage Drives business. He was promoted to vice president and general manager for the Medium Voltage Drives business in North America in 2006. Additionally, he was named general manager for the Medium Voltage Motors and Low Voltage Motors businesses in North America. Prior to ABB, Aleithe held the position of vice president and director of Strategic Marketing at ASI/Robicon (2000 to 2005). He joined Robicon in 1997 as vice president of Sales and Marketing. Aleithe has broad experience in drives, motors, and automation, including 17 years at MagneTek and Louis Allis, where he held a variety of sales and marketing positions that included vice president of Engineered Systems and vice president of Sales for the Drives and Systems business unit.

Aleithe holds a Bachelor of Science Degree in Mechanical Engineering from the University of Wisconsin in Milwaukee, and makes his home in Fox Point, Wisconsin.

ABB, Automation Products, Low Voltage Drives, is the world's largest manufacturer of electric motors and drives. In the USA, an integrated channel of sales representatives, distributors, and system integrators allow ABB, New Berlin, Wisconsin, to supply a complete line of energy-efficient electric drives, motors and engineered drive systems to a wide range of industrial and commercial customers. Products manufactured include AC and DC variable speed drives for electric motors from 1/8th through 135,000 HP, and application-specific drive system solutions to meet diverse customer needs.

ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs more than 110,000 people.

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