Bosch Rexroth Named Tony Barr Product Marketing Manager for their VarioFlow™ Flexible Chain Conveyor Program | Automation.com

Bosch Rexroth Named Tony Barr Product Marketing Manager for their VarioFlow™ Flexible Chain Conveyor Program

August 242004
Bosch Rexroth Named Tony Barr Product Marketing Manager for their VarioFlow™ Flexible Chain Conveyor Program
Tony Barr expects VarioFlow Flexible Chain Conveyors to grow quickly in the next 5 years.

The Linear Motion and Assembly Technologies business unit of Bosch Rexroth Corporation recently named Tony Barr product marketing manager for its VarioFlow™ flexible chain conveyor system, effective June 14, 2004. In his new position, Barr is responsible for all strategic and market planning related to the VarioFlow program.

In his new capacity, Barr will focus on development of the VarioFlow brand, establishment of market awareness and acceptance, target account identification and penetration, sales channel development, market analysis, and positioning and promotion strategies. He will report to Greg Fisher, Director, Product Management and Engineering.

“Tony brings a high level of marketing and product management expertise, particularly in the packaging sector, as a result of his previous work experience and advanced educational training,” notes Fisher. “Tony will work closely with our colleagues in Germany to ensure a cohesive worldwide growth program for the VarioFlow offering, which represents tremendous growth potential for Bosch Rexroth. We believe that Tony possesses the skills necessary to lead the program to the success we expect to achieve.”

Barr was most recently employed with Goldco Industries, Inc., where, as vice president for corporate development and planning, he was responsible for development and execution of marketing, promotion, and brand development for Goldco’s line of food and beverage-related packaging automation and material handling systems. Prior to that, Tony was employed by DIEC America, an industrial marketing and consulting firm specializing in cross-cultural marketing and sales development between the U.S. and Japan. Barr earned a bachelor’s degree from Brigham Young University, and holds a JD and IMBA from the University of South Carolina’s Moore School of Business.

About Bosch Rexroth

Bosch Rexroth Corporation (www.boschrexroth-us.com), a merger of Bosch Automation Technology and Rexroth, is a wholly owned subsidiary of Robert Bosch GmbH. In the year 2003, Bosch Rexroth AG achieved sales of $4.4 billion (3.7 billion Euros) with 25,700 employees.

Under the brand name of Rexroth, the company offers all relevant drive, control and motion technologies: from mechanics, hydraulics and pneumatics to electronics and associated services. Rexroth has 500,000 customers in over 80 countries and is an extensive supplier of components and systems for industrial and factory automation and mobile applications.

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