Fostering Creativity and Ideas to Improve Manufacturing: In-depth at HANNOVER MESSE USA |

Fostering Creativity and Ideas to Improve Manufacturing: In-depth at HANNOVER MESSE USA

Fostering Creativity and Ideas to Improve Manufacturing: In-depth at HANNOVER MESSE USA

By Bill Lydon, Editor,

Keeping a manufacturing business vital and competitive requires a flow of ideas and creativity of the need to be stimulated with information from outside your organization.

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."  Abraham Lincoln, 16th President of the United States

Abe Lincoln’s quote has been used as an analogy urging people to increase their knowledge and learn new things in order to be more effective and productive.  Today, more than ever, manufacturing professionals need to keep up-to-date understanding the latest automation technologies, techniques, and solutions that can be used in their operations to increase productivity and quality.   Staying competitive requires manufacturing companies to understand and apply developments in the rich and exciting ever-changing technology landscape.  Manufacturing professionals who keep up-to-date and understand the latest automation technologies, techniques, and solutions are important contributors to the competitiveness and overall success of manufacturing companies. The cumulative leverage of applying a range of new methods and products it is vitally important to long-term health of manufacturing companies. Successful manufacturing companies understand the importance of their people attending industry trade events and symposiums, in order to facilitate this learning and understanding as it relates to the latest manufacturing and industrial automation concepts, techniques, and products available.



In September of 2018, Deutsche Messe is staging its first-ever HANNOVER MESSE USA showcasing the next wave of manufacturing innovations.  Attendees will be able to see and learn about the influx of technology that are driving big changes in manufacturing methods and production automation architectures throughout the globe.  Further they will be able to learn how these creative solutions are expanding options for manufacturers.  The event is co-located with the IMTS (International Manufacturing Technology Show) hosted by the The Association For Manufacturing Technology (AMT).


IT/OT Integration

An important feature of Hannover Messe USA 2018 will be the showcasing of the integration of business and production automation systems which is becoming a key element of manufacturing digitalization.


Team Learning

Having your entire team attend events such as this can yield great benefits including greater knowledge of the latest manufacturing concepts, methods, and automation technology.  Your team can talk directly to subject matter experts about manufacturing challenges and learn how to overcome these obstacles with new methods to improve production. Sending a cross functional team, with different perspectives can help your team think collaboratively and bring new ideas to the table when looking at solutions and technology to improve operations.

Before attending the event, it can be very beneficial to talk about the various manufacturing and production challenges your company faces so they can be discussed clearly with subject matter experts at HANNOVER MESSE USA 2018. 


Interactive Solutions Theater

To discuss the opportunities and challenges that Industry 4.0 and the Industrial Internet of Things presents, Hannover Messe USA together with its partners Plattform Industrie 4.0, Industrial Internet Consortium, Manufacturing Leadership Council, National Electrical Manufacturers Association, and others, have also put together the ‘Solution Theater – Industrie 4.0 Meets the Industrial Internet of Things.’ The event will take place on September 10, 2018, from 9:00 am to 5:00 pm, at the Hannover Messe USA in Chicago (McCormick Place, East Building, Level 2, Solutions Theater). The interactive Solutions Theater event on Industry 4.0 / IIoT will address questions surrounding the future of new business models, the role of standards and security topics in the context of Industry 4.0 and the Industrial Internet of Things. This event will include several focused panels, including:


Business Model panel:

In the era of digitisation, digital business models seem to be crucial in order for businesses to succeed. What is the actual benefit of digital business models for companies? How can new value chains be organised in a profitable way? How do we use data and ensure that it is exchange securely? What are the challenges for small and medium-sized enterprises in this context? These questions and others will be discussed by the panel experts. They will share their experience and knowledge when it comes to rethink and reconfigure business models in a digitized manufacturing world.


Standards panel:

Industry 4.0 / IIoT relevant standards and norms are negotiated and developed at various technical levels and by different standards bodies. The overarching goal is a consensus-based, research-accompanying standardisation process which is essential for the realisation of more highly digitised industrial manufacturing processes. Only open and interoperable standards will benefit all companies since their machines, storage systems, products, employees, suppliers, partner companies and customers are networked and able to exchange information in accordance with uniform standards. Various concepts such as RAMI 4.0 (Reference Architecture Model Industrie 4.0) and the asset administration shell have been introduced into the international exchange on this topic. This panel will consist of standards experts who will  shed light on the current developments and give recommendations on how to implement new standards into the manufacturing process.


Security panel:

Secure digital value networks are based on connectivity and data. They have the potential to foster strong and sustainable growth in the world economy. Currently, companies who want to be integrated in global value networks face different security requirements depending on specific customer needs and varying international regulatory approaches. This panel will bring together international top-level security leaders to present various approaches on how to cope with the challenges of securing global industrial value networks and required international standardisation, and the discussion of how each of these approaches may affect the industry of today and tomorrow.


IMTS – International Manufacturing Technology Show

Hannover Messe USA 2018 is co-located with IMTS, the largest and longest running manufacturing technology trade show in the United States. Held every other year at McCormick Place in Chicago, Illinois, IMTS is owned and managed by The Association For Manufacturing Technology (AMT) and is ranked among the largest trade shows in the world. Recognized for introducing and selling manufacturing equipment and technology, IMTS attracts visitors from every level of industry and more than 117 countries. IMTS 2016 was the third largest in number of registrations (115,612) and in net square feet of exhibit space (1,370,256). This show hosted the highest number of exhibiting companies ever (2,407).

AMT represents and promotes U.S.-based manufacturing technology and its members who design, build, sell, and service the continuously evolving technology that lies at the heart of manufacturing. Founded in 1902 and based in Virginia, the association specializes in providing targeted business assistance, extensive global support, and business intelligence systems and analysis. AMT is the voice that communicates the importance of policies and programs that encourage research and innovation, and the development of educational initiatives to create tomorrow’s Smartforce.

This year manufacturers have a unique opportunity to explore the latest manufacturing thinking, methods and technologies at HANNOVER MESSE USA 2018.

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