Frontline 2004 Attracts Fortune 500 Companies As Two Current-Event Keynotes Added To Line-Up | Automation.com

Frontline 2004 Attracts Fortune 500 Companies As Two Current-Event Keynotes Added To Line-Up

August 262004
New Keynotes Focus on NATO RFID Initiative in Afghanistan and Smarter, Safer Trade Lanes

WELLESLEY HILLS, Ma. – August 11, 2004 – Advanstar Technology Group, a division of Advanstar Communications, Inc., continues to build momentum during the five weeks leading into the 2004 Frontline Solutions Conference & Exposition. Fortune 500 companies drive increased pre-registration and two new keynote sessions are added to the speaker line-up.

Among the thousands of pre-registered visitors, organizations such as Abbott Laboratories; Alaska Airlines; Caterpillar; ConAgra Foods; Crate and Barrel; FedEx; PepsiCo; Sears; Wal-Mart; and the United States Army, Marine Corps, and Navy, are sending record numbers of professionals to the event. This has led to an increase in pre-registration numbers compared to last year’s numbers five weeks out from the show. Frontline 2004, to be held September 13-15 in Chicago, Illinois, is expected to be the best attended gathering of automatic identification (Auto-ID), radio frequency identification (RFID), and mobility experts to date.

“With an increase in our pre-registration for Frontline 2004, we are expecting a record audience,” said Kerry Gumas, vice president of Advanstar Technology Group. “The Frontline Expo brings together the largest group of qualified buyers with a highly-targeted group of vendors, and due to the success of this simple formula, Frontline 2004 is tracking ahead of last year’s event. We provide a neutral platform for organizations and individuals to discuss and debate the technologies that will directly impact the business of the future. Additionally, our strong focus on major vertical industries, including retail, manufacturing, healthcare, pharmaceutical, and government has resulted in a must-attend event for anyone considering the role of Auto-ID, RFID, and supply chain mobility solutions within their organization.”

In addition to interacting with market-leading technology vendors, Frontline 2004 attendees will hear directly from the experts bringing the vision of Auto-ID, RFID, and supply chain mobility into reality. Two additional thought-provoking presentation panels were added to the keynote line-up. The panels will provide real-world case studies intended to help decision makers build enterprise value with smarter, better, more secure supply chain networks. The first panel focuses on the use of RFID by NATO, and the second discusses the role of technology in building smart and secure trade lanes.

On Monday, September 13, from 12:30 p.m. to 1:15 p.m., Dan Kimball of SRA International, Inc. and contractor for the Department of Defense Logistics Automatic Identification Technology Office, will moderate a keynote case study entitled, “NATO Deployment of Active RFID from Europe to Afghanistan.” This presentation will focus on a NATO-deployed, far-reaching RFID network linked with member countries, including the United States, to improve supply chain issues such as lost supplies that are transported to Afghanistan. Panelist Clive Smith, squadron leader of the United Kingdom’s Royal Air Force and the Britain representative for the NATO Supreme Allied Commander Transformation, will present the background and real-time updates on the results of this pioneering project. In addition, Bruce Jacquemard, executive vice president and general manager of Dedicated Networks for Savi Technology, will further detail how political and technological challenges were overcome to provide a visibility network that promises further government and commercial applications beyond this project.

On Tuesday, September 14, from 12:30 p.m. to 1:15 p.m., Gary Gilbert, chief security officer of Hutchison Port Holdings, will lead the keynote, “Smart & Secure Trade Lanes: Demonstrating How Automatic Identification and Data Capture (AIDC) Technologies can Improve Homeland Security and Supply Chain Efficiency.” This panel discussion will address the progress made in using advanced AIDC technologies to track the location, security status, and the integrity of containers’ contents in near real-time. Panelists will also address the costs and efficiency benefits that independent studies have found from participation in this innovative but practical program. Panelists include Michael Wolfe, principal with the North River Consulting Group and former head of research for intermodal technologies at the Volpe Transportation Research Center, and Lani Fritts, Savi Technology’s vice president of business development for Collaborative Network Services.

“The Frontline Solutions Conference & Expo has always offered the most qualified keynote speaker and conference programs, including the launch of the EPC Standard at Frontline 2003,” adds Gumas. “This year is no different. We are pleased to have real-world, forward-thinking keynote topics on issues such as homeland security and securely transporting shipments. We want our attendees to benefit from the most up-to-date information on the latest trends, issues, solutions, and standards in the industry.”

To learn more about Frontline 2004, or to register for this event, please visit www.frontlineexpo.com.

About Advanstar Communications, Inc.
Advanstar Communications, Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar publishes 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, power sports, science, telecommunications, and travel/hospitality. The Company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe, and Asia. For more information on Advanstar Communications, visit www.advanstar.com.

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