HANNOVER MESSE hosts "Industrial Embedded" in Hall 9 | Automation.com

HANNOVER MESSE hosts "Industrial Embedded" in Hall 9

February 18, 2010 - Tiny programmable microcontrollers are now part of everyday life. They are needed, for instance, in the chargers we use to recharge batteries, and they facilitate the control of electric motors. These microcontrollers can react to all kinds of variables, opening up a wealth of new possibilities for manufacturing industry and software companies - especially as they occupy very little space and allow complex machinery and plant to be decentrally controlled.

Hence the new Centre of Expertise "Industrial Embedded", which is being staged for the first time at HANNOVER MESSE 2010, strategically located among the displays of industrial automation in Hall 9. Here so-called embedded technologies take centre stage against a background of steadily growing and increasingly complex and sophisticated applications.

For many companies today embedded technologies are a vital tool for staying ahead in the market. They save energy, increase efficiency, raise productivity and so help to keep costs under control. Last year's show already fielded a large number of exhibitors who unveiled new embedded technologies and innovative industrial PCs. "Many work processes can be visualized on PCs - which makes it easier to monitor and control them. Faults or errors can be detected early on, thus avoiding unnecessary extra costs", says Thomas Rilke, Project Manager for Industrial Automation. "In order to draw attention to this important technological trend we decided to create a dedicated display area for this industrial sector at HANNOVER MESSE."

New impetus for industry, software and hardware suppliers
The new Centre of Expertise "Industrial Embedded" offers IT experts and mechanical engineers a central platform for the exchange of their know-how. New technical and commercial demands are constantly driving the development of embedded technologies, making this a priority topic area for the future. This is confirmed by exhibitors. Dipl.-Ing. Martin Müller, head of the Automation Business Unit at Phoenix Contact, says: "Embedded PC solutions are increasingly in demand, replacing the traditional IPC in PC-based automation. We will be exhibiting our combination of compact, fanless and non-rotating hardware, energy-efficient CPUs and embedded software at Industrial Automation, where we can be sure of reaching our target audience."

For universities and research establishments this is the perfect place to showcase pioneering new technologies and software concepts. At the advice clinic for users organized in association with the OFFIS Institute of Informatics in Oldenburg and staged in the Industrial Embedded Pavilion, development engineers and decision-makers can get relevant information and advice on technological trends and new possibilities in the use and development of embedded systems. The advice clinic is also a source of information on current R&D projects and future application possibilities.

New opportunities for optimizing production processes
As part of a display line-up that includes automation solutions, industrial communications, instrumentation and control systems, mechanical and plant engineering, robotics, power transmission technology, industrial image processing and sensor systems, the Centre of Expertise "Industrial Embedded" opens up a whole new perspective on the streamlining of production processes. The use of embedded PC systems to integrate different machines, for example, will become increasingly important. At the same time the historical distinction between traditional IT and embedded systems will be eroded by continuing technical developments and miniaturization as well as by the emergence of entirely new functions in hardware modules.

Focus on energy efficiency in the development of new embedded and IPC systems
Other areas of interest include open source software in automation technology and the use of Linux operating systems for mechanical and plant engineering applications. Another important theme is energy efficiency in the development of new embedded and IPC systems. Trade visitors come from a wide variety of different industries, including the car and vehicle industry, mechanical and plant engineering, electrical engineering and electronics, the energy industry, medical technology, industrial and domestic appliances, the aerospace industry and telecommunications.

On 22 April 2010 the "Industrial Embedded Conference" takes place in the Robotation Academy during HANNOVER MESSE. Here exhibiting companies will have an opportunity to present their products and innovations. Meanwhile decision-makers with an engineering background can discover what is currently available on the market and explore new opportunities for investment in the future.
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