National Instruments Reduces Data Acquisition Prices Up to 25 Percent Worldwide |

National Instruments Reduces Data Acquisition Prices Up to 25 Percent Worldwide

January 132004
Manufacturing Efficiency and Key PC-Based Technologies Continue to Deliver Cost Savings

Jan. 13, 2004 -- Measurement technology pioneer National Instruments today announced a price reduction of up to 25 percent for 13 of its most popular data acquisition modules, a development that continues the company’s 26-year history of reducing the total cost of measurement and control for engineers and scientists. The price reduction applies to all regions of the world for NI data acquisition devices ranging from 200,000 S/s to 1.25 million S/s, 12 to 16-bit resolution and 16 to 64 analog inputs.

By leveraging commercial PC-based technologies and investing in innovative research and development, NI data acquisition cost per I/O channel has decreased by 74 percent since 1990. Most recently, NI has taken advantage of low-cost, off-the-shelf technologies and significant increases in manufacturing efficiency to pass additional savings on to customers. For example, a customer who purchases the 16-bit, 64 analog input PCI-6031E device benefits from a savings of $400; €700; or ¥69,000 -- an up to 25 percent price reduction.

"With this price reduction, NI continues to focus on setting the price-performance standard for data acquisition," said Alex Davern, NI CFO and senior vice president of manufacturing. "High volumes of our core NI data acquisition chipsets, continuous-flow manufacturing practices and worldwide expansion have delivered a significant improvement in overall efficiency for NI."

In addition to taking advantage of these significantly lower data acquisition prices, engineers and scientists can reduce their total cost of measurement through innovative NI software technologies. For example, the new NI-DAQmx measurement services software lowers application development costs by substantially reducing the time-costs of software development, system set-up, configuration, maintenance and calibration.

"A recent NI survey of data acquisition customers and prospects found that approximately two-thirds of the total cost of measurement comes from additional development time costs that are not included in original purchase prices," said John Hanks, director of measurements for NI. "Through plug-and-play data acquisition hardware and time-saving software technologies in NI-DAQmx, such as the DAQ Assistant and automatic code generation feature for NI LabVIEW and Microsoft Visual Studio, users can drive down the hidden costs in their test, measurement and control systems."

With these new prices, NI continues to offer a complete low-cost, measurement-ready data acquisition solution with superior accuracy, reliability, software productivity and support. As a leader for data acquisition in measurement and control, NI is committed to developing state-of-the-art data acquisition technology and passing savings on to customers.

For more information on this worldwide price reduction as well as a listing of all DAQ modules involved, readers may visit

About National Instruments
National Instruments ( is a technology pioneer and leader in virtual instrumentation -- a revolutionary concept that has changed the way engineers and scientists approach measurement and automation. Leveraging the PC and its related technologies, virtual instrumentation increases productivity and lowers costs for customers worldwide through easy-to-integrate software, such as the NI LabVIEW graphical development environment, and modular hardware, such as PXI modules for data acquisition, instrument control and machine vision. Headquartered in Austin, Texas, NI has more than 3,000 employees and direct operations in 40 countries. In 2002, the company sold products to more than 25,000 different companies in more than 80 countries around the world. For the past five consecutive years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.

Readers may obtain investment information from the company’s investor relations department at (512) 683-5090, by sending e-mail to [email protected] or on the Web at

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