New ISA Vision to Debut at ISA EXPO 2005 |

New ISA Vision to Debut at ISA EXPO 2005

September 192005
Research Triangle Park, NC (19 September 2005) - ISA's new positioning statement is not to be confused with a mere tagline - it's a message and a promise that will resound in every ISA initiative, from books and standards to conference sessions.

The positioning statement was recently adopted by ISA leadership after extensive market research of both ISA Members and customers. The research involved quantitative surveys, interviews with leaders in the automation community, and focus group sessions.

Attendees at this year's ISA EXPO can expect to see a new look for all of ISA's marketing materials, a fresh approach to InTech, an increased focus on certification programs, a new resource to define the automation profession, a conference program focused on critical industry issues, and much more.

ISA EXPO 2005 attendance projections are the highest in years - numbers are almost 50% higher than they were at this time in 2004, and many attendees and exhibitors are traveling from other countries to attend the event.

"We're thrilled at the prospect of unveiling our new initiatives at ISA EXPO 2005. With thousands of automation professionals already planning to attend, and so many great companies exhibiting, it's the perfect place to roll out our future plans," said Dale Lee, Director, Convention, Education, and Certification Services.

"Of particular interest to attendees will be the new automation resource that will make its debut at the event," commented Chip Lee, Director, Publishing Services. "A Guide to the Automation Body of Knowledge will truly change the way we look at the profession, and it's bound to become the authoritative, comprehensive source for automation professionals." The book, edited by Vernon Trevathan, is based on the seven technical categories that make up the automation body of knowledge, as defined by the Certified Automation Professional program's intensive job study. Over thirty leading experts have contributed to the resource.

"As the society that sets the standard for automation, we're constantly developing new and better ways to serve our members, and we're excited to showcase our newest developments at ISA EXPO 2005," said Lee.

About ISA
Founded in 1945, ISA ( is a leading, global, nonprofit organization that is setting the standard for automation by helping over 30,000 worldwide members and other professionals solve difficult technical problems, while enhancing their leadership and personal career capabilities. Based in Research Triangle Park, North Carolina, ISA develops standards; certifies industry professionals; provides education and training; publishes books and technical articles; and hosts the largest conference and exhibition for automation professionals in the Western Hemisphere.
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