Okuma Appoints Mosheen Hatia Managing Director for Latin America | Automation.com

Okuma Appoints Mosheen Hatia Managing Director for Latin America

Okuma Appoints Mosheen Hatia Managing Director for Latin America

March 14, 2013 - Okuma America appointedment of Mosheen Hatia as Managing Director for Okuma Latin America (OLA). OLA is part of Okuma America Corporation, the U.S.-based sales and service affiliate of CNC machine tool builder Okuma Corporation. Mr. Hatia reports to Jim King, president and COO of Okuma America Corporation, and succeeds Alcino Bastos, who served for 12 years in the Managing Director position.
Hatia’s responsibilities include managing profitability of the Brazil-based business unit, and pursuing continued growth in Latin America in fulfillment of the company’s vision and values.

With an extensive track record in the machinery and equipment supplier industries, Hatia welcomes the opportunity to pursue expanded market share for Okuma Latin America. Previously he served as Director General for Voith, GL&V, Metso and ITT/Xylem. His career spans more than 29 years’ experience in general management and sales in capital goods and equipment, pulp and paper, oil and gas, utilities, mining and construction.

Hatia earned an MBA from FGV (Fundação Getulio Vargas) and graduate degrees in Production of Pulp and Paper from USP (The University of the South Pacific), Mechanical Engineering from UNICAMP (The University of Campinas) and Economics from PUC (Pacific Union College).
Prior to Hatia’s appointment, Alcino Bastos served for 12 years as Managing Director of Okuma Latin America. During Bastos’ tenure, Okuma Brazil transitioned from a distributor-only model to serving the market directly in the roles of technical sales and pre- and post-sales support. Subsequently, the number of CNC machines installed in the market has grown, both in number and in variety of models sold, and Okuma Brazil has achieved a six-fold increase in employment.
Another legacy of Bastos’ leadership is the enhancement of spare parts’ operations, which today maintains larger stock inventories in Sao Paulo and quickly fulfills at least 90% of corrective maintenance orders. Overall, the number of customers and installed base of Okuma Latin America has grown continuously from 2000 until today.
Okuma Latin America recently opened a new facility that includes offices, parts warehousing, showroom and demonstration area designed specifically for exhibition of machinery and training, with the goal of enhancing service to customers, suppliers and partners.
About Okuma America Corporation:
Okuma America Corporation is the U.S.-based sales and service affiliate of Okuma Corporation, a world leader in CNC (computer numeric control) machine tools, founded in 1898 in Nagoya, Japan. Okuma Brazil is a unit of Okuma Latin America, part of Okuma America Corporation. The company is the industry’s only single-source provider, with the CNC machine, drive, motors, encoders, spindle and CNC control all manufactured by Okuma. Okuma’s innovative and reliable technology, paired with comprehensive, localized service protection, allows users to run continuously with confidence – maximizing profitability. Along with its industry-leading distribution network (largest in the Americas), and Partners in THINC, Okuma facilitates quality, productivity and efficiency, empowering the customer and enabling competitive advantage in today’s demanding manufacturing environment.

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