Representatives From the Six Global Auto-ID Labs to Present Auto-ID Experience at Frontline 2004 |

Representatives From the Six Global Auto-ID Labs to Present Auto-ID Experience at Frontline 2004

August 312004
Auto-ID Labs Meet for the First and Only Time in 2004 to Demonstrate New Supply Chain Techniques in a 20,000 Square Foot End-to-End Supply Chain

WELLESLEY HILLS, Ma. ¡V August 30, 2004 ¡V Advanstar Technology Group, a division of Advanstar Communications, Inc., today announced a new addition to the expo floor for Frontline Solutions Conference and Exposition 2004 ¡V the Automatic Identification (Auto-ID) Experience. Key representatives from all six global Auto-ID Labs will convene for the first time since last year¡¦s EPC Symposium at Frontline 2003. Sponsored by IBM, the Experience is an unparalleled opportunity for attendees to view hands-on demonstrations of integrated radio frequency identification (RFID), electronic product code (EPC), bar code, mobility, and wireless solutions from leading technology providers. Frontline 2004 will be held September 13-15 at Chicago¡¦s Navy Pier Convention Center.

Auto-ID Lab representatives will be on hand to discuss their research as well as the future of the EPC standard and other research within mobility, wireless, and Auto-ID technologies. The six Auto-ID Labs are located in leading universities worldwide, including:
- Fudan University, China
- Keio University, Japan
- Massachusetts Institute of Technology (MIT), United States
- University of Adelaide, Australia
- University of Cambridge, United Kingdom
- University of St. Gallen, Switzerland

Dr. Daniel Engel, Ph.D., the executive director of the Auto-ID Lab at MIT in Cambridge, Ma., will lead the demonstration within the Auto-ID Experience Theater and the Global Auto-ID Lab Forum. ¡§We are pleased to offer a world view of EPC to the Frontline audience,¡¨ says Engel. ¡§This will be the first and only time in 2004 that all six labs will be together and available to meet with suppliers and end users.¡¨

In addition, attendees can see real-world solutions at work in a fully functional, 20,000 square-foot integrated supply chain. A 50-foot interactive demonstration of an implementation from Kimberly-Clark will allow attendees to see first-hand the interoperability of smarter supply chain solutions.

"This is a tremendous experience for all Frontline 2004 attendees," said Kerry Gumas, vice president of Advanstar Technology Group. ¡§The Auto-ID Experience provides attendees with access to the best subject-matter experts in the world to discuss the latest movement of supply chain technologies and how they can impact an organization¡¦s operational processes ¡V a rare and valuable experience.¡¨

For more information on Frontline 2004 or to register, visit:

About Advanstar Communications, Inc.
Advanstar Communications, Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar publishes 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database, and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, power sports, science, telecommunications, and travel/hospitality. The Company has more than 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe, and Asia. For more information on Advanstar Communications, visit
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