Verano expands marketing team
MANSFIELD, Mass., March 6, 2007 Verano named Todd A. Nicholson as chief marketing officer to lead Verano's global marketing and product strategy. Additionally, Verano recently hired a new Senior Director, Chris Martin, to market its Industrial Defender product. Both Nicholson and Martin work from Verano's Mansfield, Mass. Headquarters.
As Chief Marketing Officer, Mr. Nicholson will oversee brand management, corporate communications and marketing, product marketing and market positioning. Nicholson joins Verano from EMC, an information management and storage company, where he was responsible for leading product marketing and product management for its grid and utility computing business unit.
Nicholson brings 15 years of experience in high technology corporate marketing, product marketing and strategy, business development and sales to Verano. He has worked for both emerging and mature technology companies including Digital Equipment, EMC, IBM, and InfiniSwitch, prior to joining Verano. Nicholson will report to Verano's president and CEO, Brian Ahern.
With Todds experience and years in the field, he is a great asset to helping cement Veranos reputation as the leading SCADA security company, said Ahern. He has demonstrated great leadership in corporate marketing and brand management, which will further Verano's ability to more deeply penetrate industrial business around the world with mission-critical data and security requirements.
Chris Martin was recently hired as senior director for marketing Industrial Defender, Verano's comprehensive cybersecurity solution that monitors and protects the real-time control environment in power transmission and distribution, water distribution and treatment, gas and liquid pipelines, mass transit and power generation operations.
Martin is responsible for setting the product strategy for the Industrial Defender portfolio. Key focus areas include developing marketing and sales programs for the critical infrastructure cybersecurity market; preparing business and marketing strategy for the Industrial Defender portfolio and overseeing marketing content development for product launches.
Martin brings almost 18 years experience in the high technology space; including 13 years were in the process automation industry, to Verano. He has experience in product and corporate marketing, product management and business development. Martin also has an engineering background from work with leading control systems vendors such as GE Fanuc, Honeywell, and Intellution. He joins Verano from AccuSoft, an imaging, image processing and data analysis software company in Westborough, Mass.
Verano gains an enhanced marketing and technical team with these new hires, said Ahern. We believe these additional marketing resources will help us heighten awareness of and drive preference for our products in key markets, better address global opportunities and continue to find new ways to enhance services for our customers.
Verano Inc. is the only company that offers a full security life cycle solution for the real-time SCADA and control environments. Through professional security services, security event management technology and co-managed services, Verano offers critical infrastructure organizations a complete solution. Verano has the most mature SCADA security solution in the market with more than 15 years of experience in the field.
Verano, Inc., the SCADA security company, is the only company that offers a full security life-cycle solution for the real-time SCADA and control environments. The company is a trusted supplier to more than 300 industrial enterprises in power generation, utilities, energy, transportation, chemicals and process manufacturing industries. These customers represent more than 3,000 global system installations.
A privately held company founded in 1996, Verano is headquartered in Mansfield, Massachusetts, with major operations in Calgary, Canada, Houston, Texas, and Wilmington, Delaware.
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