ABB Automation Products Announces 2 New Senior Managers

  • September 01, 2005
  • ABB
  • News
RALEIGH, NC, September 2, 2005 . . . Bruce Wittbrodt has been named senior vice president and general manager of ABB's Automation Products, Low Voltage Systems, North American Operations, according to Greg Scheu, senior vice president of the North America Automation Products business. Scheu also named Mike Plaster as senior vice president and general manager of U.S. operation for the Automation Products Low Voltage Products & Systems(controls) business."It's a pleasure to announce these two additions to our Low Voltage (LV) Automation Products North American management team," said Scheu. "These two experienced leaders will help us achieve our North American strategy goals and capitalize on a business that is growing well above market rates."Wittbrodt was General Electric's head of marketing for LV and MV switchgear. In addition, he worked for Schneider Electric/Square D Company and G&W Electric in various sales and marketing positions of increasing responsibility. He brings more than 22 years of experience in the electrical and automation industry to his assignment. "That deep experience makes him the ideal person to help ABB make large strides in the North American market," Scheu noted. Wittbrodt will be based in ABB's Low Voltage Products & Systems offices in Wichita Falls, Texas.Plaster brings more than 17 years of experience in the electrical and automation industry -- most recently with Kirby Risk Supply Company in Indiana. He also has experience with Schneider Electric/Square D Company and AC Tech - an AC drives manufacturer. "His background in automation products and with channel partners is an excellent fit with our growth strategy," according to Scheu. Plaster also will be based in Wichita Falls and be responsible for the operations in Wichita Falls and Syracuse, New York.ABB's Automation Products business employs approximately 1200 people in North America. The business has nine manufacturing locations that ship over 125,000 products per day, supported by over 900 sales and business partners located throughout the U.S., Canada and Mexico. Automation Products is the fastest growing business within ABB; especially in North America, where customers like its responsiveness and value-added solutions.Business Unites within ATAP include Low Voltage Drives, the world's largest manufacturer of variable-speed drives ( And Low-Voltage Products & Systems is a leading manufacturer and supplier of controls products ( ABB Low Voltage Products sales now offers both drives and controls products from a single point of sales contact.ABB ( is a leader in power and automation technologies that enable utility and industry customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 102,000 people.

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