Lantronix expands Industrial Device Networking marketing efforts

October 24, 2006
Lantronix
News

Summary

Lantronix announces four new products and signs Neteon Technologies, Inc., as a sales partner.

Industrial Device Networking market expected to grow to 44% CAGR IRVINE, Calif., Oct. 24, 2006 – Announcing a full line of new, innovative products and an expanded channel support program, Lantronix, Inc. (Nasdaq: LTRX) has moved to strengthen its leadership position in the industrial networking marketplace with four new product releases, including the Company’s first wireless Device Server specifically designed for extreme environments. With nearly 20 years of networking expertise, Lantronix Ethernet and 802.11 wireless device networking technologies provide industrial customers with solutions that reduce costs, reduce down time, and enable new and improved equipment service options. “Networking industrial devices has been one of our primary strategies for several years now and this market has been adopting the technology rapidly. Today, industrial applications represent one of our top three segments in terms of revenues,” said Marc Nussbaum, CEO of Lantronix. “According to industry analysts, the use of device networking in industrial automation applications is expected to grow 44% in each of the next five years. We have stepped up our investment in this and other key industrial verticals with four new products introduced over the past few months and more on the way.”The Industrial Device Networking category includes several markets that require network equipment to work in harsh environments. Such environments include Industrial/Factory Automation, Building Automation, Energy/Utilities, Transportation and Manufacturing. Lantronix industrial-ready Device Servers are able to operate under extreme temperatures and resist exposure to electrical shock, vibration and physical abuse. Lantronix device networking enables end users and manufacturers to place existing equipment on the LAN or the Internet so it can be remotely monitored, managed and controlled – from virtually anywhere. As a pioneer in the industrial market, Lantronix products have been used in the widest array of applications for leading companies such as Bosch Rexroth Corporation, Rockwell Automation, Honeywell, INVENSYS Systems Inc. and Siemens Building Automation. “Industrial markets continue to adopt device networking at a rapid pace because Ethernet and wireless are ideal means of connecting machines and equipment in a factory floor environment,” said Glen Allmendinger, president of Harbor Research. “Not only driven by the desire for management and control, machine connectivity offers the ability to lower total cost of ownership, maximize uptime and improve quality, while providing real-time monitoring and remote control of attached equipment.”Lantronix industrial Device Servers are targeted specifically at the unique requirements of this market for both wired and wireless applications. Examples include the recently announced XPress-DR+ that utilizes Lantronix patent-pending SwitchPort+ technology to enable organizations to extend their reach of the network and connect previously out-of-reach machines - all this without disturbing existing control networks or the need for additional infrastructure. The result is greatly reduced cabling and installation costs while extending the useful life of existing equipment.Lantronix is expanding its sales partner reach into these new markets including signing-up Neteon Technologies, Inc., a company committed to providing the best industrial Ethernet solutions to its customers. The Company’s award-winning channel and programs are designed to provide integrators with a network of qualified partners who can deliver application-specific solutions and other value-added services based on Lantronix device networking technology platform.New Lantronix Industrial Device Networking SolutionsThe new XPress-DR+ Wireless is a fully industrial-grade device server that allows equipment to be connected to 802.11 b/g networks quickly and easily. It comes in a standard DIN-rail case and includes the same robust SwitchPort+ functionality as the XPress-DR+, allowing for greater flexibility in connecting a large number of devices.The XPress-DR+ was designed to simplify and reduce the cost of connecting industrial equipment to the network with features like SwitchPort+ technology, which makes it possible to connect previously out-of-reach machines without the need for additional infrastructure. By delivering the reliability needed to connect, communication and control equipment over the Internet, customers can experience a lower total cost of ownership by reducing equipment, cabling and installation costs. The UDS1100-IAP is an extension to the highly successful UDS family of device servers and delivers industrial-specific protocol support such as Modbus TCP, ASCII, RTU and DF1, critical in many industrial automation applications. UDS1100-IAP is a flexible and powerful single-port device server, yet one of the easiest to install and configure on the market today – delivering all of the advantages of real-time, on-demand information access desired by end users.The new XPress I/O merges Lantronix device networking technology with industrial Digital I/O and internal relay control enabling data handling and manipulation resulting in real-time event response. By combining these three technologies, the XPress I/O can replace multiple products with a single, solid-state, high-availability solution. The XPress I/O also includes Lantronix feature-rich Evolution OS providing a simple user interface, advanced customization and enterprise-grade security.You can visit our booth #1304 at the ISA Conference 2006 in Houston, TX Oct. 17-19, 2006.About LantronixLantronix, Inc. (NASDAQ: LTRX) develops hardware and software solutions to help businesses and government agencies remotely access and manage network infrastructure equipment and rapidly network-enable their physical electronic devices. With nearly two decades of networking experience, the company is a leader in secure, remote device and data center management. With a family of products ranging from embedded device servers, to external box device servers to data center management, Lantronix is a one-stop shop for technologists who design, manage and configure servers, electronic devices and network infrastructure equipment. The company’s worldwide headquarters are located in Irvine, Calif. Learn More

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