Rockwell Automation White Paper identifies competitive advantages of standards

January 24, 2008
Rockwell Automation
Rockwell Automation
News

Summary

MILWAUKEE, Jan. 24, 2008 — Rockwell Automation has released a new white paper that explores how companies can gain a competitive advantage by increasing their standards and regulations involvement. The paper, A Perspective on Standards: A Tool for Global Competitive Survival in an Increasingly Complex Regulatory World, features executive viewpoints from leading standards, trade and conformity assessment organizations on why standards and regulations are important to global business, and why industry should care.“Never has it been more important that corporate leadership pays attention as standards have become critical to a business’ ability to compete and survive in an increasingly regulated and complex global marketplace,” said Sujeet Chand, chief technology officer, Rockwell Automation. “As manufacturing automation becomes more global and seeks consistent solutions in different geographies, standards become increasingly more important and can significantly impact a company’s profitability and competitiveness.”Rockwell Automation is recognized as an automation standards leader by standards organizations, government agencies and industry peers. The company actively engages and holds leading positions in critical standards committees and organizations. Rockwell Automation is calling for suppliers and customers across a variety of industries to partner, identify and influence standards that meet future industry and technology needs – across product, application and industry. “The old formula for success - ‘engineer it, patent it, and then sell it’ – won’t work in today’s global marketplace. CEOs have two choices: position your organization to take a seat at the table and be part of the standards-setting process or let your competitors dictate the way you’ll be doing business,” said Joe Bhatia, president, American National Standards Institute. “Standards enable the global marketplace. Market leaders and standards leaders are often one in the same.”Frank Kitzantides, vice president, International Electrotechnical Commission added, “The standards savvy business leaders use standardization as a business opportunity. CEOs should care and need to care because standards have a big impact on their bottom line.”Leaders from AeA Europe and Underwriters Laboratories also comment in the paper. Discussion includes the need for a single consistent set of applicable standards and regulations that support global reuse and interoperability. This scenario, sometimes referred to as harmonization, emphasizes an industry-led voluntary system to achieve “one standard, one test, accepted anywhere.” Harmonization implies that global products comply with both national and international standards across all borders according to one standard. Conformity assessment is achieved with one test and demonstrated by one mark or certificate.In today’s global markets, companies are required to navigate a plethora of standards and regulatory requirements, making global business complex. The paper’s concluding points note, “Regulation and related standards are increasingly compromising global companies’ ability to design anywhere, build anywhere and sell anywhere. There are multiple paths to develop an effective international standard, but the key to success is to build support for a solution so that it is accepted and implemented globally.” Rockwell Automation Inc. (NYSE: ROK) is a leading global provider of industrial automation power, control and information solutions that help manufacturers achieve a competitive advantage in their businesses. The company brings together leading global brands in industrial automation that include Allen-Bradley controls and services, and Rockwell Software factory management software. Headquartered in Milwaukee, Wis., the company employs about 20,000 people serving customers in more than 80 countries. Learn More

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