France becomes Partner Country for Hannover Messe

  • January 30, 2011
  • News

January 30, 2011 - Just as wind turbines would be inconceivable without roller bearings, environmental protection wouldn’t be possible without clean technologies. By choosing “Innovation for sustainable growth” as the motto for its national showcase, France, the official Partner Country of HANNOVER MESSE 2011, has signaled its profound understanding of these important interrelationships and highlighted a key area of expertise of French companies and research institutes. Not least thanks to its position at the interface of a wide range of technological innovations, the mechanical engineering sector has a central role to play in the universal drive to meet the ecological challenges confronting us today. More than any other branch of industry, it has been shaped by an increasingly strong focus on sustainable development and long-term growth. “Innovation and industrial development of cutting edge technologies are essential to sustainable growth,” explained Oliver Frese, Deutsche Messe’s Senior Vice-President responsible for HANNOVER MESSE. “The need to develop clean processes and new, environmentally-friendly technologies for cities places major demands on the innovative potential of companies. That’s why industrial partnerships, such as those that are being forged with France in the context of HANNOVER MESSE, are so important to the future of industry.” France has ranked among HANNOVER MESSE’s top exhibiting nations for many years. Hannover is where many well-known French companies, such as technology giant ALSTOM, software development company Dassault Systèmes and low-voltage electricity infrastructure specialist SOCOMEC, choose to launch their latest innovations. Schneider Electric returns to Hannover Following a two-year break, French industrial giant Schneider Electric will return to HANNOVER MESSE 2011 as the largest company among the Partner Country France exhibitor contingent. With its workforce of around 100,000 employees, the company has built a worldwide reputation as an energy management specialist, offering innovative solutions for electricity supply infrastructures, industry, computer centers, and commercial and residential buildings. Schneider Electric has operations in over 100 countries around the globe where it is implementing its holistic EcoStructure concept, which aims to help the IT, construction and utility industries promote IT and building efficiency and reduce carbon emissions and power consumption. “HANNOVER MESSE 2011 is of special significance to us because it allows us to target this particular segment extremely effectively,” explained Rada Rodriguez, Schneider Electric’s Country President – Germany. “In Hannover we will be able to use a number of different platforms to promote our expertise as a global specialist for energy management solutions,” she said. Schneider Electric will, for instance, be showcasing charging stations for electric cars at this year’s fair. Other key theme areas include energy management and measurement systems, medium and low-voltage electricity distribution systems and industrial automation technology. UBIFRANCE presents seven group exhibits Around 200 French companies will be exhibiting at HANNOVER MESSE 2011 from 4 to 8 April. 120 of these will be members of the contingent organized by UBIFRANCE, the French Foreign Trade Ministry’s agency for international business and trade development. There will be a total of seven UBIFRANCE pavilions at various locations around the Hannover showgrounds. There will also be three partnership projects featuring 13 competitions, and some 30 member companies and their respective research partners. At the central Partner Country France display in Hall 13, a number of French economic regions and major corporations will be showcasing the crème de la crème of French industrial high-tech and research. German industry maintains close ties with France The choice of France as this year’s HANNOVER MESSE Partner Country is also an important one from the perspective of Germany industry. HANNOVER MESSE has traditionally featured a number of German enterprises which enjoy close, long-standing relationships with France, such as motion-control-technology provider Bosch Rexroth, energy utility Energie Baden-Württemberg (EnBW), plant and equipment manufacturer Siemens and leading automation specialist Phoenix Contact. About HANNOVER MESSE (the Hannover Fair) The world’s leading showcase for industrial technology is staged annually in Hannover, Germany. The next HANNOVER MESSE will be held from 4 to 8 April 2011, with France to be featured as its official Partner Country. 13 flagship fairs are taking place under the umbrella of HANNOVER MESSE 2011: Industrial Automation • Motion, Drive & Automation • Energy • Power Plant Technology • Wind • MobiliTec • Digital Factory • ComVac • Industrial Supply • CoilTechnica • SurfaceTechnology • MicroNanoTec • Research & Technology. In 2011 the spotlight will be on industrial automa¬tion, energy technology, power transmission, industrial subcontracting and services as well as cutting-edge technologies.

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