Paradox Engineering opens office in Kuala Lumpur

  • October 18, 2011
  • Paradox Engineering
  • News

October 18th 2011 – Paradox Engineering announces a new branch office in Kuala Lumpur, Malaysia. Following 2010 entry in Singapore, the company aims at further expanding its operations in Far-East Asia and continuing its successful international growth path.

The Malaysian office will initially employ 3-5 people, whose main task will be to provide customer support and leverage sales and marketing operations in the region. The team will be constantly supported by the professionals headquartered in Switzerland through a streamlined virtual teaming approach. Business development plans in Kuala Lumpur will focus on Paradox Engineering’s unique solutions for virtual networks (PE.VNO), wireless sensor networks for industrial data acquisition (PE.WSNi), smart metering and smart grid projects (PE.AMI). Paradox Engineering strategies for ASEAN regions is also to leverage on local resources and capabilities for engineering and product manufacturing thus providing a closer product life-cycle for the local market.

“Leveraging the encouraging results of our Singapore operations, we are determined to strengthen our commitment and investments in the Asian market by getting closer to Malaysian customers”, states Gianni Minetti, CEO at Paradox Engineering. “Far-East Asia represents a peerless opportunity for us. We are ready to meet customers’ requirements and help them unlocking the value of their data through our consolidated portfolio of advanced solutions and technologies.”

Malaysia and Far-East Asia have been facing a fast economic development throughout the years. Experts forecast Malaysian Real GDP will grow average 5% a year between 2011 and 2015, confirming Malaysia as the most developed country in the ASEAN area along with Singapore.

Developments for industries such as manufacturing, power generation and energy management will be especially significant. Malaysia has a vibrant oil and gas industry, and forecasts are bright as about half of its crude reserves remain undeveloped. At the moment, Malaysian oil supply to the Asia/Pacific region is about 5 times the amount of the country’s demand. The rise of oil and gas plants, as well as of any other kind of energy infrastructures and industrial factories, is expected to boost demand for condition and remote monitoring technologies. Wireless sensor networks are spreading as a cost effective solution to collect and transfer data, and Paradox Engineering’s industrial class Wireless Sensor Network solution suite offers a unique and modular platform for industrial data acquisition, particularly useful when conventional wired networks are too complex or too expensive to implement.

Malaysia is also experiencing a rapid evolution for smart grid and smart metering initiatives, with local utilities and authorities gearing up their investments to enable real-time monitoring and control of energy use in residential, commercial and industrial buildings. According to Pike Research, the total installed base of smart meters in Asia Pacific will increase from 52.8 million in 2010 to 350.3 million by 2016, representing a compound annual growth rate (CAGR) of 37%. In this scenario, the Advanced Metering Infrastructure by Paradox Engineering stands as the best solution to manage advanced information from any type of meter (water, gas, electricity) and develop specific applications for remote control of distribution networks, street lighting, solid waste collection, traffic, public transportation and parking management.

The opening of the new office in Kuala Lumpur confirms Paradox Engineering’s business development strategy and the will to grow at international level by serving customers across the globe. _

About Paradox Engineering SA Paradox Engineering SA is a highly dynamic company that pioneers technologies to enable customers unlocking the value of their data. Industrial wireless sensor networks, smart metering, global virtual networks are key components of Paradox Engineering’s solution portfolio for any company implementing smart grid, energy management, condition and remote monitoring, industrial process monitoring, engineering and telemetry projects. Established in 2005 and headquartered in Switzerland, Paradox Engineering acts as a ‘one stop shop’ provider of turn key solutions and technologies on a truly global scale through a consolidated network of strategic partners.  

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