HANNOVER MESSE 2014 show report

  • April 14, 2014
  • News

April 14, 2014 - As HANNOVER MESSE 2014 drew to a close today, exhibitors and organizers were able to look back on another successful event. “This year the world’s leading industrial tradeshow addressed the key issue of the future of industry by presenting the solutions needed for tomorrow’s intelligent factories. HANNOVER MESSE is the only trade fair in the world which covers the entire spectrum, from individual components to fully functional, smart production lines. And this is precisely what industry decision-makers are looking for,” commented Dr. Jochen Köckler, member of the Managing Board at Deutsche Messe. “Industry has found the focus of HANNOVER MESSE 2014 to be right on target. The event has clearly revealed the long-term growth potential for exhibiting firms which is taking shape as a result of the push towards Industry 4.0 [U.S.: Advanced Manufacturing] – and customers are now ready to make the necessary investments,” he concluded. HANNOVER MESSE 2014 attracted more than 180,000 visitors from more than 100 different nations, matching the strong performance of 2012 – the most recent year featuring a comparable lineup of shows under the HANNOVER MESSE umbrella. Another standout feature involved the high percentage of industry professionals and top buyers and decision-makers among attendees. And the show’s major international drawing power was evident in the fact that more than one in every four visitors came from abroad, mainly from the European Union (57 percent) as well as from South, East and Central Asia (20 percent). In terms of individual countries of visitor origin, the Netherlands – as this year’s Partner Country – took first place, followed by China in second. Staged under the keynote theme of “Integrated Industry – NEXT STEPS,” the trade fair focused on intelligent, self-organizing factories and the transformation of energy systems. According to Dr. Köckler: “Industry 4.0 will be with us sooner than many people would have thought possible just one short year ago. The exhibitors at this HANNOVER MESSE have demonstrated a clear commitment to negotiating the ‘next steps’ on the road to the fourth industrial revolution, rapidly and purposefully.” A total of over 180,000 visitors came to Hannover to explore the future of industry and invest in the latest factory and energy technology on show by some 5,000 exhibitors. This year’s HANNOVER MESSE Partner Country was the Netherlands. Dr. Dietmar Harting, Chairman of the HANNOVER MESSE Exhibitor Committee, was also clearly impressed: “HANNOVER MESSE is where digitized, integrated industry is putting down roots, before growing into a mighty tree. This is the starting point for driving industrial advancement in countries around the world. For us exhibitors, Integrated Industry is going to remain a key priority for some time to come.” “The many and varied exhibits of Industry 4.0 plant and machinery made the coming industrial revolution a tangible reality for those in attendance. HANNOVER MESSE left no doubt about the rapid progress achieved, even over the course of recent months,” said Köckler. Many components which will be of crucial importance for the new industrial manufacturing environment were on display at the tradeshow – which also showcased market-ready solutions and products addressing the key challenges of standardization and IT security. A large number of demo installations gave visitors a first-hand view of products moving through the various stages of production without any human intervention until individual processing at the very end. Data security was another core issue at the fair. “Forum debates on process and data security issues attracted several thousand visitors, and industrial businesses will definitely be cooperating more closely with international cybersecurity providers, to prepare factories for the extensive integration that lies ahead,” noted Köckler. The focus of attention in the “energy halls” was on the transformation of energy systems. Future growth in the use of renewable forms of energy, decentralized energy supply systems and intelligent distribution systems were high on the agenda. Exhibitors presented technologies and solutions for the ongoing energy transition, with displays lending firm shape to the energy systems of the future. A stand-out example was a product from SAG GmbH – winner of this year’s HERMES AWARD – for making it possible to progressively convert existing distribution networks into smart grids. Innovative energy storage technologies were another core topic at the fair. These systems are used to store energy that is not immediately required, for use in periods of peak demand. “The exhibitors have shown us that concrete solutions for the energy transition are already available,” observed Köckler. “Technology is the key to the energy transition, and that technology is on display right here in Hannover.” The keynote theme of “Integrated Industry – NEXT STEPS” also featured prominently throughout Industrial Subcontracting – the trade fair dedicated to this all-important sector of industry. “Component suppliers will be essential partners in the creation of Industry 4.0 and energy technologies, and smart factories will need smart components, sourced from innovative suppliers like the ones exhibiting their ideas here in Hannover. As champions of integration, component-makers have already taken great strides towards the fourth industrial revolution,” said Köckler. Even as early as the Opening Ceremony on the eve of the event, it was clear the Netherlands was going to be a highly confident and congenial Partner Country. Netherlands Prime Minister Mark Rutte admitted that “the Netherlands is not automatically associated with advanced technology in people’s minds,” but argued this was actually a misconception. “If you drive a car with a high-tech automatic transmission system, there is a 75% chance it comes from the Netherlands,” he stated. Dr. Jochen Köckler, member of the Managing Board at Deutsche Messe, agreed: “Through its presence at HANNOVER MESSE, the Netherlands has shown the world it will be a key player in our industrial future, with a unique mix of competence, intelligent solutions and a substantial measure of charm.” HANNOVER MESSE also enabled Dutch representatives from the industrial and political spheres to make new contacts and build on existing relationships. 250 companies from the Netherlands exhibited at HANNOVER MESSE 2014, setting a new record for Partner Country participation. The next HANNOVER MESSE will be staged from April 13 to 17, 2015.

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