Renesas Electronics opens office in India

Summary

April 21, 2014, – Renesas Electronics opened Renesas Electronics India, a wholly-owned subsidiary of Renesas Electronics Singapore, located in Bangalore, India. Since 2010, Renesas has been carrying out its business promotion activities and providing technical product support to its customers in India via its branch offices in Bangalore, Delhi and Mumbai.  As part of its expansion plan, Renesas is converting its India branch offices to a full subsidiary. Renesas can now expand its operations to other cities in India as well as engage in a wider range of business activities. Customers can expect a higher level of engagement and services delivered closer to their doorsteps. By providing dedicated local support via the new company, and with a focus on industrial and automotive applications, Renesas aims to increase its MCU share in India and expand its solution offerings with rich lineup of kit solutions and reference boards to provide customers a shorter time-to-market. “By opening a full-fledged subsidiary in India, we will be able to provide better and broader support to the growing customer base in India,” said Manabu Kawashima, Senior Vice President of Renesas Electronics Corporation. “India is one of the most important markets for Renesas and strengthening our presence here is part of our growth strategy. We aim to expand our global sales by providing the best solution offerings and technical product support as well as a regional systems solution development expertise to the Indian market” Renesas has launched a series of 8/16-bit general-purpose microcontrollers (MCUs) dedicated to emerging markets including, India. In addition to these MCU products, Renesas Electronics India will be growing the number of kit solutions combining MCUs with Analog & Power Devices and reference boards for automotive, consumer and industrial appliances to give its customers a shorter time-to-market. “Renesas understands the unique needs of emerging markets,” added Hideyuki Shimada, Managing Director of Renesas Electronics Singapore. “In order to expand Renesas footprint in markets like India, Renesas India will engage with the Renesas Headquarters to develop new products and solutions dedicated for emerging countries including India. Our goal is to become the most trusted semiconductor solution provider in India.” Renesas India plans to expand its application engineering team to develop and market ‘India-centric’ solutions. The team will first focus on two-wheeler automotive solutions. Renesas India intends to expand the team’s operations to other cities in India  to extend its solution offerings to industrial and consumer appliances in time to come. “The application engineering team aims to survey the market for future solution needs, prepare India designed solutions fitting the price points and specifications points as required in the Indian market” explained Sunil Dhar, Managing Director of Renesas Electronics India. “Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the Indian market.” The expanded application engineering support will fuel growth in this sector. Besides India, Renesas has sales offices in Europe, US, Canada, Brazil, China, Hong Kong, Taiwan, Korea, Malaysia and Singapore. These solution offerings will also be available for customers in Singapore, China and Taiwan. About Renesas Electronics Corporation Renesas Electronics Corporation (TSE: 6723), the world’s number one supplier of microcontrollers, is a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analog and power devices. Business operations began as Renesas Electronics in April 2010 through the integration of NEC Electronics Corporation (TSE:6723) and Renesas Technology Corp., with operations spanning research, development, design and manufacturing for a wide range of applications. Headquartered in Japan, Renesas Electronics has subsidiaries in 20 countries worldwide.