Hannover Messe 2016 features Integrated Industry, President Obama

  • March 14, 2016
  • Feature

By Bill Lydon, Editor

Hannover Messe is always an exciting and informative event which showcases products and innovations from around the world. This year, the United States has the honor of being the Partner Country. Hannover Messe occurs April 25-29, 2016 in Hannover, Germany and features five parallel trade fairs - Industrial Automation, Digital Factory, Energy, Industrial Supply, and Research & Technology. The core topics for 2016 are industrial automation and IT, energy and environmental engineering, innovative subcontracting solutions, lightweight design, and research & development.

Obama to Open Hannover Messe 2016

President of the United States, Barack Obama, will join German Chancellor, Angela Merkel, in opening the 2016 Hannover Messe at the fair’s official opening ceremony on Sunday, April 24, 2016. President Obama will also accompany Angela Merkel on her traditional opening tour of the fair on Monday morning.

Press Preview Event

The Hannover Messe 2016 press preview was held on January 27, 2016, at the Hannover Exhibition Center in Hannover, Germany. More than 40 companies and organizations presented their latest products and innovations to 120 journalists from more than 20 countries.

Dr. Jochen Köckler, Member of the Managing Board of Deutsche Messe AG, welcomed everyone to the preview event in the new Hall 19/20 complex at the Hannover Exhibition Center. The new building has a gross floor area of more than 25,700 square meters (269,000 sq. ft.) including the exhibition hall, conference suite and a restaurant/bistro. Dr. Köckler described how Integrated Industry has been evolving with exciting new things each year at Hannover Messe and outlined major topic areas of Integrated Industry, Predictive Maintenance, Integrated Energy, Robotics, and Smart Materials.

Young Tech Enterprises

Dr. Köckler introduced the new “Young Tech Enterprises” program within Hannover Messe 2016 which provides industrial entrepreneurs with the opportunity to meet funding institutions, cooperation partners, investors, and established big companies. He explained the demand for startups in the R&D and manufacturing sectors is stronger and this new program promotes and supports startups organizations. Located in Hall 3 at Hannover Messe, “Young Tech Enterprises” features several elements. The exhibition area offers presentation options for entrepreneurs and startups as well as startup networks, accelerators and economic development agencies. A central forum provides comprehensive information about startups and new companies every day of the fair. Additional offers such as pitching events, matchmaking forums and workshops round out the program. All elements are designed to bring together entrepreneurs and startups with established companies. Participants benefit from proximity to the startups and business development organizations at the Research & Technology sector in Hall 2 as well as direct access to exhibitors and investors at Partner Country USA and Global Business & Markets, which are also in Hall 3.

USA Partner Country

Dr. Jochen Köckler, Member of the Managing Board, Deutsche Messe AG, welcomed and introduced John B. Emerson, U.S. Ambassador to the Federal Republic of Germany

U.S. Ambassador to the Federal Republic of Germany

John B. Emerson, U.S. Ambassador to the Federal Republic of Germany spoke to the group of journalists stating that the United States is honored to be the partner country for the 2016 Hannover Messe. Emerson said that over the years Hannover Messe has been a brilliant host for some of the most innovative American companies. The United States will be the Partner Country for the first time since the Hannover Fair was established. This partnership will offer the U.S. delegation maximum exposure and numerous face-to-face opportunities to connect, learn about and share global industrial technology and to discover new business prospects.

“I know that Commerce Secretary Penny Pritzker and our boss, President Obama, are excited to be coming here in late April,” said Emerson. “We in Mission Germany are fully engaged in making certain that our partnership is an unparalleled success.” Secretary Pritzker and her Department of Commerce are on course to bring more than 250 companies to the fair in April. The size and scope of the U.S. delegation means attendees and exhibitors from non-U.S. markets can connect with a diverse group representing the American industrial technology sector. There will be at least one U.S. Pavilion in each of the six distinct industry areas at the Hannover Fair. Trade and investment specialists from the Foreign Commercial Service will be on hand in each of the U.S. pavilions to bring businesses together.

Emerson observed the Hannover Messe 2016 theme builds on the work of Germany’s Industry 4.0 platform and mirrors the official theme of the Davos World Economic Forum annual meeting in January: “Mastering the Fourth Industrial Revolution.”

Industry 4.0 - Vision to Reality

Johann Soder, Managing Director of Engineering and Innovation at SEW EURODRIVE, discussed turning the Industry 4.0 vision into reality. Soder noted the path to industry 4.0 is an evolutionary process leveraging basic technologies, CIM (Computer Integrated Manufacturing) experience, lean concepts and methods.

Johann Soder, Managing Director of Engineering and Innovation, SEW EURODRIVE

The intelligent SEW factory of tomorrow has a modular design with segmented, lean optimize small factory units, “factories inside the factory.” This is the organizational basis for industry 4.0. People, things, processes, services and data are all interconnected with each other. The goal is to reach a higher degree of collaboration productivity between humans and technology. Intelligent products are objects equipped with an embedded system, QR codes and RFID chips that navigate themselves through the smart factory. Standardized interfaces and the most modern information technology allows a highly flexible automated production based on the “plug-n-play” concept to achieve manufacturing customization to lot size one. The human will continue to be the center in the virtual factory for cognitively and socially challenging tasks.

Thoughts & Observations

The influx of new technology to achieve significantly more efficient manufacturing has been accelerating. Again this year, Hannover Messe is the focal point for demonstrations and new products that support this vision.

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