- November 30, 2016
- Case Study
On the look out to replace its existing ETL solution with an EAI solution, Orangina Suntory France implemented a first project using the Magic xpi Integration Platform to connect the French group‚Äôs CRM and ERP applications.
November 30, 2016 – Magic Software announced that Suntory Beverage & Food Europe (Suntory Group), a supplier of soft-drinks beverages (including Orangina, Schweppes, Champomy, Pulco, Oasis, and more) in Europe and part of the Suntory Group, has deployed Magic xpi as the central enterprise application integration (EAI) solution for its business units in France, Spain, Belgium, Poland and the United Kingdom.
On the look out to replace its existing ETL solution with an EAI solution, Orangina Suntory France implemented a first project using the Magic xpi Integration Platform to connect the French group’s CRM and ERP applications. Magic xpi’s prebuilt and certified connectors for Salesforce and SAP ECC integration enabled the project to be completed with exceptional speed, in just one month. After such success, Suntory Beverage & Food Europe (Suntory Group division) implemented Magic xpi to harmonize its distribution processes across its CRM, ERP, Supply Chain Management (SCM), HR and partner systems for its European operations.
"To replace our previous ETL tool, we were looking for an easy-to-use, stable and cost-effective EAI tool that would be responsive to our growing application integration needs," said Thierry Serra, IT FO/CRM Application Domain Leader for Europe at Suntory Beverage & Food Europe (Suntory Group division). "The Magic xpi Integration Platform’s high productivity and reliability proved to be perfectly suited to our requirements. Its drag & drop and configure business-user orientation enabled us to go fast without making mistakes. As a result, Magic xpi is now used as a centralized platform for all application integrations in all Suntory Beverage & Food Europe Business units (Orangina Suntory France, Lucozade Ribena Suntory Ltd, Schweppes International Limited).Learn More
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