Deutsche Messe announces Integrated Automation, Motion & Drives (IAMD) show

  • April 06, 2017
  • News
Deutsche Messe announces Integrated Automation, Motion & Drives (IAMD) show
Deutsche Messe announces Integrated Automation, Motion & Drives (IAMD) show

April 6, 2017 - Industry 4.0 is increasingly blurring the lines between the various sectors of industry, while innovation cycles continue to get shorter. These are trends that manufacturers around the world cannot afford to ignore, no matter how large or small. HANNOVER MESSE, too, is adapting to this new reality. Up to now, transmission and fluid power technologies have been featured at the fair on a biennial basis.

As of next year, Deutsche Messe, the organizer of HANNOVER MESSE, will merge the event’s annual Industrial Automation (IA) fair with the biennial Motion, Drive & Automation (MDA). The combined flagship tradeshow will be called Integrated Automation, Motion & Drives (IAMD) and will feature the full range of industrial automation, transmission and fluid power solutions.

The IAMD show comprises production, process and energy automation systems; robotics; industrial IT; hardware and services; production technologies and services; transmission and fluid power components and systems; pneumatic and hydraulic systems; plain and rolling bearings; geared motors; linear technology; and sealing technology. A comprehensive, topical program of supporting events, including the Industry 4.0 Forum and the Predictive Maintenance special display, will further boost the show’s innovation credentials.

Another big plus for transmission and fluid power exhibitors at IAMD will be the show’s co-location with the CeMAT intralogistics fair at HANNOVER MESSE 2018. CeMAT, which features mobile machines such as truck-mounted cranes, forklift trucks, and driverless transport systems plus many other intralogistics 4.0 solutions, attracts a large and fast-growing buyer group that is also a key target market for transmission and fluid power technology providers.

Deutsche Messe plans to roll out the IAMD brand to key markets around the globe. This will open up further opportunities for companies wishing to export to emerging and fast-growing economies with an enhanced need for automation solutions, such as China. Deutsche Messe’s existing offshoot tradeshows in China, Canada, the US and Turkey will be successively restructured and rebranded in line with the parent event in Germany. The company also has plans to establish IAMD shows in other key markets.


The world’s trade fair for industrial technology will next be staged from 24 to 28 April 2017 in Hannover, Germany. With its core focus on “Integrated Industry,” HANNOVER MESSE is the world’s leading showcase for the digitalization of production (Industry 4.0) and energy systems (Integrated Energy). The upcoming HANNOVER MESSE will feature seven parallel shows: Industrial Automation, MDA – Motion, Drive & Automation, Digital Factory, Energy, ComVac, Industrial Supply and Research & Technology. Poland will star as the Partner Country of HANNOVER MESSE 2017.

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