Ewing-Foley Partners With Softing to Expand IT Network Technology Support to Northwest U.S. Customer Base

  • April 20, 2021
  • Softing Inc.
  • News
Ewing-Foley Partners With Softing to Expand IT Network Technology Support to Northwest U.S. Customer Base
Ewing-Foley Partners With Softing to Expand IT Network Technology Support to Northwest U.S. Customer Base

Ewing-Foley, Inc. (EFI), a manufacturers’ representative firm that provides complete sales and marketing services to the datacom and networking industry, has announced its partnership with Softing Inc., an industry leader in industrial communications technology.

Softing solutions target industrial communications applications using fieldbuses, industrial Ethernet protocols and data exchange. This partnership, which leverages EFI’s sales and marketing expertise, will expand Softing’s ability to support its industrial automation and IT network customers in the northwestern United States.

“We’re thrilled to add this group of professionals to our North American sales team,” said Jeff Besola, senior vice president, Softing Inc. “EFI is the first team to represent both our Industrial Automation and IT Networks Division product portfolios. With their help, we will improve our ability to reach our distribution network and customers in the northwestern United States.”

“EFI is excited to work with an industrial communications technology leader like Softing,” said Todd Henry, vice president and managing partner, Ewing-Foley, Inc. “This partnership enhances our network infrastructure solution set, allowing us to provide our industrial and datacom end users with complete end-to-end solutions.”


About Ewing-Foley, Inc.

Ewing-Foley is the premier manufacturers’ representative in the Western U.S. Ewing-Foley represents Electrical, Networking and Electronics manufacturers. Ewing-Foley is headquartered in Cupertino, CA and has offices located in Sacramento, CA, Portland, OR, Seattle, WA and Phoenix, AZ.


About Softing

Softing AG is a leading global provider of products for industrial automation, IT networks and automotive electronics. For over 30 years, Softing has provided industrial data communications and connectivity in the form of embedded solutions such as OEM chips, protocol development stacks, software connectivity suites, communications gateways and PLC in-chassis modules. To help your production process stay connected, Softing provides network health solutions in the form of handheld Ethernet cable certification testers, Ethernet network troubleshooting tools, PROFIBUS testers and field device management solutions for HART, PROFIBUS and FOUNDATION Fieldbus.


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