senhasegura Is Now Segura: A Bold Rebrand Reflecting Global Vision and Innovation

Summary

SAO PAULO, Brazil - March 31, 2025 - senhasegura, a globally recognized leader in Privileged Access Management (PAM), has announced its evolution into Segura, marking a new chapter for the company and its mission to deliver futureproof identity security.

Founded in Brazil in 2009, senhasegura quickly earned international recognition as one of the leading providers of PAM solutions. Throughout its journey, the company has consistently been featured in top analyst reports, including the Gartner Magic Quadrant and Forrester Wave, and consistently praised for its innovation, usability and customer-centric approach.

senhasegura has been named Customers’ Choice four times in the Gartner Voice of the Customer Report, and is frequently recognized by leading analyst firms such as KuppingerCole, Frost & Sullivan and ISG. These distinctions have reinforced its reputation for innovation, technical excellence and operational strength.

This transformation is more than a name change; it’s a strategic evolution that strengthens Segura’s global presence and reflects the growth of its platform. The company now expands its focus from privileged access protection to a more comprehensive approach to identity security, positioning itself for the future of cybersecurity.

Already operating in over 70 countries, Segura supports over 800 clients across industries like banking, aviation and telecommunications, backed by a global network of over 260 resellers. The new brand reinforces the company’s commitment to delivering simple, scalable identity solutions that empower teams to move faster and stay ahead.

A bold past. A fearless future.

This transition is rooted in Segura’s vision to expand its reach and establish itself as one of the most influential brands in cybersecurity.

"The transition to ‘Segura’ is a natural evolution of our brand that reflects our global growth while also embodying our vision: broader and more effective identity protection," said Marcus Scharra, CEO of Segura.

The shift also marks the evolution of its Privileged Access Management (PAM) platform into a broader identity security solution—one that prioritizes usability, automation and control. Segura remains focused on delivering complete, end-to-end capabilities—from privileged credential management to full access and identity control—helping organizations strengthen security without added complexity.

Known for its customer-centric approach and cutting-edge technology, Segura will continue delivering its award-winning solutions—now with an expanded portfolio that reflects its evolution from PAM to a broader digital identity security strategy.

It’s not just a visual change. As part of this evolution, on March 31, Segura is also announcing the launch of Segura 4.0, the latest version of its access and identity management platform.

While maintaining the reliability the market already knows, the solution is now faster, smarter and designed for real IT teams facing real-world security challenges. With a refreshed UI, streamlined workflows and proactive security, Segura 4.0 simplifies privileged access management without unnecessary complexity. Stronger protection. More control. The best just got better.

Marcus Scharra, CEO of Segura, reinforced the company’s commitment to user experience: "senhasegura has always been recognized for having the best UI/UX in the market, providing an intuitive and seamless experience for users. With Segura 4.0, we are raising the bar even higher, making privileged access and identity security even more efficient and user-friendly."

About Segura

Segura is a leader in Privileged Access Management (PAM), delivering security that's fast, simple and powerful—without the complexity. Our intuitive, scalable platform simplifies privileged access management, designed for real IT teams dealing with real-world scenarios every day.

Segura is globally recognized by Gartner, KuppingerCole and Frost & Sullivan for innovation, reliability and exceptional customer experience. On Gartner Peer Insights, real users consistently rank our solution as the #1 PAM.

Powerful security, zero time wasted—that's Segura.