- By Bill Lydon
- November 16, 2021
After two years without a physical trade fair, the organizers of Germany’s Hannover Messe 2022 focused on transformation and their next event’s themes of digitalization and sustainability.
The 2022 Hannover Messe trade fair theme "Digitalization & Sustainability Transformation" was the topic in the October 28, 2021 press conference. Onuora Ogbukagu, corporate spokesman and director marketing & communications Industry, Energy, Logistics, Deutsche Messe AG, Hannover, described the Hannover Messe 2022 as a restart after two years without a physical trade fair. Recognizing the virtual digital Hannover Messe offerings during the pandemic resulted in reaching a broader audience Ogbukagu described linking the physical trade fair with new digital products. Hannover Messe is dedicated to providing important content for industry in both the physical trade show and virtual.
Partner country Portugal
Portugal is the official partner country of Hannover Messe 2022. As Germany’s third most important trading partner, Portugal will showcase its focus on Engineered Parts & Solutions, Digital Ecosystems and Energy Solutions and clusters of excellence such as mechanical engineering, metal, mobility, aeronautics, textiles, technical plastics, production technologies, and renewable energy.
Dr. Jochen Köckler, CEO, Deutsche Messe AG, recognized a continuous stream of innovations to improve industry. For more than 70 years, Hannover Messe has showcased industrial innovations that manufacturing organizations can implement for competitive survival and continued prosperity. This is even more compelling today with the most profound industrial digitalization and sustainability transformation challenges, such as resource efficiency, carbon neutrality and sustainability.
Dr. Köckler emphasized, “We face the greatest transformation since industrialization towards a resource-saving, climate-neutral and sustainable industry.” He discussed the importance of collaboration between industry, innovators, and politicians to achieve sustainability goals.
Hannover Messe brings together industry, technological innovators and politicians participating in constructive discourse to collaboratively explore major issues seeking clarity, creating ideas and setting new directions. He noted, “Digitalization and sustainability are the driving force for Hannover Messe topics for years to come.” Hannover Messe is the showcase for products industry will use to become carbon neutral and sustainable.
The 4 D’s
Dr. Gunther Kegel, CEO of Pepperl+Fuchs and chairman of the Hannover Messe Supervisory Board, reinforced the value of face-to-face trade fair interaction in addition to virtual events. Dr. Kegel discussed what he terms the 4 D’s to describe industry challenges:
Digitalization: Industry 4.0 and IoT, which have been a digitalization topic at Hannover Messe for more than 10 years, are an ongoing discussion of digital applications and new business models made possible by technology advances. It is noteworthy that Artificial Intelligence (AI) has become a major tool for machine learning that will move industry in new directions with a wide range of applications.
New digital standards and models are evolving to support digitalization, including the Asset Administration Shell and RAMI 4.0. The role model project Industrial Digital Twin Association has been formed to spread the concept of the digital twin and work with standards to illustrate how standards such as ECLASS, AutomationML, and OPC UA fit together to create real-time systems based on open systems.
A basic tangible example is the use of QR codes printed on products conforming to DIN 91406 specification to eliminate 10 million plastic bags and 40 million pages of printed documentation enabling users to electronically access all the documentation using an app to access complete information.
Decarbonization: “We have to decarbonize our business and provide customers products to meet these decarbonization challenges.” Dr. Kegel described how this will require renewables and significantly more energy efficiency in a synchronized system and at Hannover Messe 2022 new concepts will be illustrated.
Deglobalization: “What can we do when trade areas are decoupling, can still have and keep resilient supply chains such as chip supplies?” Dr. Kegel asked. “Protectionism and de-globalization are no means to move industry and society forward.”
Demographics: “The scarcity of expert labor is hitting industry pretty hard and the Covid pandemic has accelerated these issues,” Dr. Kegel said. “We are encouraging young people to study mathematics, engineering, natural sciences, and technology which is an ongoing process that requires industries commitment."
Hannover Messe facilitates progress
Deutsche Messe founded in 1947 at Hannover Germany soon after the end of WWII was Germany’s first Export Fair is a unique event facilitating industry, trade associations, institutions technological innovators, and politicians to participating in constructive discourse to collaboratively explore major issues seeking clarity, creating ideas, and setting new directions.
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