ABB Rebrands Autonomous Mobile Robot Portfolio

  • September 29, 2022
  • ABB
  • News
ABB Rebrands Autonomous Mobile Robot Portfolio
ABB Rebrands Autonomous Mobile Robot Portfolio

ABB has launched its first range of rebranded Autonomous Mobile Robots (AMRs) following its acquisition of mobile robot leader ASTI Mobile Robotics in 2021. Since adding AMRs to its portfolio, ABB is the only company with a comprehensive and integrated offering of robots, AMRs and machine automation solutions.

“At a time when businesses are looking for a range of robotic solutions to help make them more efficient, flexible and resilient, we are the only company supporting them with our integrated offering of AMRs, robots, and machine automation technologies,” said Marc Segura, president for ABB’s Robotics Division. “This is a gamechanger for our customers, they can work with one partner offering everything they need to adapt to the opportunities and challenges driven by individualization, labor shortages and disrupted supply chains and our rebranding underscores the simplicity and benefit of the integrated solutions we offer to our customers.”

ASTI Mobile Robotics’ solutions are now rebranded and integrated into ABB’s portfolio, grouped under the Flexley name, indicating the flexibility of operations that the AMRs offer. The first models to be released, Flexley Tug and Flexley Mover, cover applications including towing, trolley transportation up-to 2000kg, as well as lifting and transporting racks, containers, and pallets of 1,500kg.

Building on ASTI’s use of laser scanner-based 2D SLAM navigation, the future ABB autonomous mobile robots will also benefit from pioneering VSLAM technology of Sevensense Robotics–a Swiss start-up in ABB’s portfolio of partner companies–that enables mobile robots to navigate complex and dynamic environments. This unique technology opens new possibilities for flexible manufacturing - AI that makes ABB’s AMRs as autonomous as its robotic arms, while making work more productive and safer for people.

“The market for autonomous mobile robots is set to grow significantly, with an annual growth rate of approximately 24% between 2021 and 2028*,” said VerĂ³nica Pascual, global head of AMR business at ABB Robotics. “The integration of the ASTI AMR range and the creation of our global manufacturing and support network means we are well placed to address this growth, providing our customers with new ways to tackle their supply chain challenges and meet demands for greater flexibility and speed created by the continued rise in e-commerce.” 

Already supplying AMR solutions for customer projects, ABB has worked with strategic partner Expert Technology Group in the UK to deliver a complete assembly line based on AMRs for a technological start-up producing revolutionary products for EV vehicle drive train. Transporting products between robotic automation cells and manual assembly stations, ABB’s automation solution combines the use of ABB robots, vision function packages and AMRs.

The integration of ASTI into ABB includes a complete rebranding of all its offices and facilities, as well as the launch of a new look website.


About ABB

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.


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