Articles & News on Software Tools

The Future of Information in Intelligent Devices

  • by Matthew Miller
  • Opinion

Manufacturers need to change their concept of Customer Relationship Management (CRM) from one that effectively ends with the sale to one that promotes an ongoing involvement with the customer and builds on continued service to develop valuable, revenue-generating relationships. In addition, manufacturers will need to re-evaluate their corporate governance and decision-making control in this new environment and their supply chain strategies given the increased high-technology content in their products.