Automation.com is interested in your quality content. To ensure that your content is considered and published in a timely matter, please follow the guidelines below. If published, your content will be included on applicable Topic Portals on Automation.com and will be considered for inclusion in our enewsletters, ebooks or other publications.
- Guidelines for Product & News Releases
- Guidelines for Byline Articles & Stories
- Guidelines for Ebook Articles
- Submit your Event
Guidelines for Product & News Releases
- Send releases electronically to email@example.com.
- Send releases in WORD format (as an attachment) or as plain text in the body of your email. Please do not send releases in PDF format - it is often difficult to extract text and images from them.
- Include any applicable images as separate attachments in .JPG, .GIF or .PNG format. Please do not embed images in the email message or in the attached WORD document. Images 500 pixels wide by 313 pixels high work best with the website and newsletter layouts, so please make every effort to provide this dimension.
- Product releases must be about a new or enhanced product.
- News releases can include company news, acquisitions, application stories, new or enhanced services, literature items, catalogs, white papers, data sheets, etc.
- News and product releases must include date of release, contact, and company information.
- Because our readers want the most recent industry happenings, we will not publish any news release submitted to Automation.com 60 days or more after the ORIGINAL release date. Our content team searches other news sites for every applicable press release to determine the original release date. Ensure that firstname.lastname@example.org is added to your press release distribution list for initial release dates.
- We will typically not publish news releases that are unrelated to automation or those that announce sales price promotions. Additionally, we do not publish announcements of show exhibition, application stories that do not name the end user, magazine awards, or announcements of trivial enhancements to products.
- Please include an e-mail address, phone number and web site address for further product inquiries. All releases will include a link to your web site's main page.
- Again, all releases must be timely and industry related.
- Please NO Zip files. Press releases sent as Zip files will not be published.
Note: We reserve the right to use our editorial discretion when publishing your product and news releases on our site.
Guidelines for Byline Articles & Stories
Automation.com articles are an opportunity to illustrate expertise thought leadership, tips, and strategies related to the automation industry. We greatly encourage professionals and leaders throughout the industries to submit their stories and insights to share with the Automation.com community.
Please submit your article contributions to email@example.com, per the guidelines:
- Mention company name adjacent to the author’s name/title.
- One mention of a trade name or trademark in the body of the article.
- One “Read more” link to content author’s company/product website of choice
- Images of installed product and screen images that help explain/illustrate article ideas with descriptive captions.
- References to competitor by name in any potentially comparative or exclusive manner, other than general awareness mention in the most evenly represented, data-based, fair manner.
- Any superfluous, unsubstantiated or exaggerated claims about product superiority. (Just the facts, please)
- Any discussion that, under normal standards of courtesy and maturity, would offend another producer of similar equipment and services.
- Microsoft Word File
- Featured image for the article. Images 500 pixels wide by 313 pixels high work best with the website/e-newsletter layouts, so please make every effort to provide this dimension.
- 500 – 1,800 Words. We can be lenient but keep the reader in mind - shorter is always better
- Article title
- Brief About the Author(s) biography
- Author’s e-mail or other email for readers to ask questions
- Photo images, charts, drawings & captions submitted as separate image files. Include text for image captions.
(Hint: The sentence ‘The state-of-the-art, rugged [insert product name here] was designed to drive significantly enhanced productivity and avoid costly expenses due to downtime’ offers zero reader value.)
Guidelines for Ebook Articles
- Articles submitted for an Automation.com e-book can be adapted whitepapers, blog posts, original reports or other non-commercial essays or technical papers designed to inform, educate and enlighten our audience of global automation professionals. They will be reformatted to fit the design of e-book.
- Articles should be approximately 1800 to 2200 words long (if over 2200 words, we will automatically cut down to fit this range) with 1-4 pictures or charts, and be on a topic appropriate to the issue. Articles will also be edited to fit our style and format. You will be sent a proof for review prior to publication.
- Articles may be based on material that has been published/distributed elsewhere but we cannot pick up material copyrighted to another publication. Also, the headline of the article should not be exactly the same as your existing whitepaper or report. Our editors are happy to make recommendations or to adapt your source material for publication, subject to your approval.
- We have found articles have more credibility with readers when we they include a named author, so please provide an author name and title. We also will run, if you want to provide them, a brief author bio, an email address or other contact information, and a photo of the author.
- The article should include a link for more information. You can link to the original report or whitepaper on your website, a topic-specific URL, or any other destination you prefer. If you don’t provide a specific link, we will use your company’s home page URL.
- Note: After your contributed article is published in the ebook, you may publish or distribute a copy of your ebook article to your audience. Be sure to publish the entire page of the article, so the ebook branded footer is visible. And, if there's an opportunity for label and/or a link, we’d appreciate you referencing the specific ebook title, publication month, and our company – for example: Appeared in the January 2021 issue of InTech Focus, an ISA.org publication.
- If you have any questions about format or content, contact Chief Editor Renee Bassett at firstname.lastname@example.org or (630) 258-8744.
Submit Your Event
Click here to submit your event to Automation.com.
Helpful Hints for Writing Press Releases
- Your press release headline should clearly state who and what. Try this format: “Company announces Model 123 Product.”
- In the first two paragraphs, describe what the product is, including its most important features and what it does. Include the core of the content; print magazines often truncate releases after 70 words, but Automation.com will run the entire release.
- Use the rest of the press release (max 2 pages, single-spaced) to describe the rest of the product features, where it can be used, how it is different and better than competitors, etc. Longer press releases will leave buyers/readers more knowledgeable about the product and when they contact you, they will be much closer to purchasing.
- Include a web address. We link directly to your desired landing page, which should contain as much information about your product as possible (data sheet, brochure, app stories, pricing, etc.).
- Do not write the release like an advertisement; it should be newsworthy and not promotional in nature.
- Write to the editor, not the customer. For example, instead of saying, “You can use the Product,” say, “An engineer can use the Product.”
- The following will be removed from press releases and should be avoided:
- Extravagant statements, particularly exaggerations or over-statements of the product’s grandeur
- Superlatives or biased descriptors (ground-breaking, industry-leading, etc.)
- Unsupported claims (faster, less expensive, etc.); however, if evidence to back up the claims exists, cite it.
If you have any questions, please don't hesitate to contact Melissa Landon for more information.
An Automation.com representative can work with you to create a customized reprint package, including hardcopy reprints, PDFs, or mobile-friendly products. Contact Nathan Swailes at email@example.com or 1-800-428-3340 x 149.