Hannover Messe - Visitors welcomed at the door with a sardine sandwich

Hannover Messe - Visitors welcomed at the door with a sardine sandwich

 
By Bill Lydon - Editor
 
This is how the first Hannover Messe was opened in 1947. Housed in five former production buildings, Hannover Messe went down in history as the "Sardine Sandwich Show" because each of the visitors was welcomed at the door with a sardine sandwich. Since those early beginnings, the Hannover Messe management and staff have organized a successful trade event, incorporating nine trade fairs. No amount of planning could have envisioned a major volcanic eruption in Iceland, no less. Despite this interruption, the 2010 Hannover Messe again showcased excellence in engineering, manufacturing, and innovation on a scale not seen at any other event in the world. More importantly, Hannover Messe is a networking event for creative minds to meet, share ideas, create new ideas, and collaborate. The Fair featured 4,800 companies from 64 different countries exhibiting - which is back to the pre-financial crisis level of 2008.
 
Opening Ceremony
The Hannover Messe opening ceremony is always interesting and thought provoking. It sets the stage for the Hannover Messe with a reaffirmation of the commitment to engineering, manufacturing, innovation and cooperation with others in the world.
 
Stephan Weil, Lord Mayor and Chief Executive of Hannover commented on the disruption caused by the volcano eruption, “A lot of exhibitors are working incredibly hard to get here and I’d like to really thank them for the dedication and commitment they have shown to Hannover Messe. Weil noted, “It must have been a little bit like this in the pioneering years at Hannover Messe; without this dedication and commitment the opening ceremony this evening would not have been possible either.”
 
Italy is the Hannover Messe 2010 partner nation and presented 343 exhibiting companies. Weil commented, “We will be hearing Santa Cecilia the famous orchestra from Rome. These artists got here at exactly at 17:45, coming from Rome by bus. Ladies and gentlemen, that is what I call a close call!”
 
Santa Cecilia Orchestra Accompanied by Robot
 
The opening ceremony started with a music show, performed by a female violoncello player and a robot drummer, which was well received with great applause.
 
Weil then addressed Claudio Scajola, Economy Minister of the Republic of Italy, “Yesterday at 9 in the evening you got into the car to come all the way from Rome to Hannover, you got here at 3 o’clock this afternoon. That is what I call a fighting spirit. Thank you for that commitment to being here; thank you and welcome to Hannover.” He commented that this commitment is symbolic of this Hannover Messe with the global economy coming out of a deep crisis.  Weil said “…it is not financial products that create value, no matter how artistic they might be. It is actually the industrial companies and their innovativeness that create value.”
 
Italian Pavilion
The Italian Pavilion showcased transportation innovations including airplanes, trains, ships, and cars – all developed to increase efficiency, reduce environmental impact, and utilization of sustainable fuels.
 
 
Bionic Inspired iCub Robot & German Chancellor Angela Merkel
 
At the Italian stand German Chancellor Angela Merkel was particularly impressed by the iCub robot. The small humanoid robot can learn from experience and adapt to its environment. The iCub is the result of the RobotCub 5 year long project funded by the European Commission to study cognition through the implementation of a humanoid robot the size of a 3.5 year old child. http://www.robotcub.org
 
iCub Videos on YouTube
 
iCub Backround
 
iCub at Hannover
 
Camaraderie
My personal experiences attending Hannover Messe is that while companies and countries compete, there is camaraderie among technical people. Rainer Brüderle, Economy Minister of the Federal Republic of Germany, stated, “The foundation is innovation…you have got to have collaborative efforts…we can’t say not invented here, so if there is an element that is better somewhere else you have to have strategic alliances, you’ve got to work with others.”
 
 
German Economy Minister Bruederle during Opening Ceremony
 
Thought Provoking
Before declaring Hannover Messe 2010 open, Friedhelm Loh, President of the German Electrical and Electronic Manufacturer Association, made some remarks worth thinking about.
 
 
Friedhelm Loh, President of the German Electrical and Electronic Manufacturer Association Officially Opened Hannover Messe 2010
 
“As we know business consists of 50% facts and 50% emotions,” said Loh. “That means we have survived and are in a better state than anyone expected one year ago. Success is the result of work, enthusiasm and fascination with the future. A future should be technological progress aimed at improving the lot of human kind. The key is innovation, technology and engineering - these will allow us to get on the path toward higher growth, sustain prosperity, and create jobs.
 
MobiliTec
The 2010 Hannover Messe’s newest tradeshow, MobiliTec, discusses and demonstrates products and concepts for alternative mobility and drive technologies.
 
Mobile Robots & Autonomous Systems were showcased, illustrating the latest intelligent mobile and autonomous systems for industrial production in both the public and service sectors. Manufacturers and component suppliers presented prototypes and market ready solutions. The exhibition concept is equally as innovative as the exhibits, with roaming "mobile areas" demonstrating state-of-the-art mobile systems in action. Every 30 minutes, the "Mobile Forum" stage autonomously made its way through the hall to a new location. Upon arrival, the stage was used for interviews with manufacturers, demos and presentations.
 
 
TectoYou
The fourth annual TectoYou was again host to a large number of young students – more than 10,000
 
TectoYou is an event within Hannover Messe for students and teachers interested in the field of technology.  TectoYou presents a variety of job domains to student in the field of science and technology and makes this interesting with events and competitions. One example is the "Invent a Chip," which deals with nano and micro-technology. Participants design a microchip. The 12 best ideas win an award and those chips will be manufactured. The competition is organized by the Association of Electrical Engineering (VDE) and the Ministry of Education and Research (BMBF). TectoYou also offers a platform for contact between students and employers.
 
 
TectoYou Building
 
 
"TectoYou" offers a variety of guided tours for teachers at grammar, secondary, junior high schools, and vocational schools.
 
Crossroad
Hannover Messe is a crossroad where technical, business, and political minds meet to do business and fuel their creative minds. Peter Drucker, the well known business guru, made some observations on knowledge and innovation that apply here.
 
“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
“Innovation is the specific instrument of entrepreneurship - the act that endows resources with a new capacity to create wealth.”