Where engineering is serious business...with Glimielikiet!

Where engineering is serious business...with Glimielikiet!

By Bill Lydon - Contributing Editor
Hannover Messe - A Celebration of Engineering and Manufacturing Excellence
I recently attended Hannover Messe (Fair) 2009, and as usual, it is an impressive experience for anyone, particularly engineers. In addition to being the world’s largest industrial trade fair, it is a celebration of engineering and manufacturing excellence in a spirit of cooperation. Growing up in Milwaukee with a large population of German heritage, I learned the word Glimielikiet, which connotes the notion of belonging, social acceptance, cheerfulness, the absence of anything hectic and the opportunity to spend quality time. This helps to describe the Hannover Messe atmosphere. In contrast to investment banker schemes for making money without creating value, it is refreshing to see real tangible engineered products.
Other countries, particularly the United States, can learn from the Hannover Messe and its spirit. Hannover Messe is done professionally with style, pizzazz, and energy.
Most booths have a cafe or restaurant where visitors can sit to discuss products, technology, and solutions.
The keynote theme this year was Energy Efficiency. All sectors of industry are faced with the challenge of deploying resources efficiently and offering energy-efficient products and processes.  This theme was part of nearly all corporate presentations given at the various show events. It was the main topic of the special display “Energy Efficiency in Industrial Processes”, which focused on concrete applications, solutions and consulting illustrated by reference projects and a model production facility.
On April 19, Federal President Horst Köhler opened the 2009 Hannover Messe. Despite the economic crisis 6,150 exhibitors from 61 different nations participated in the fair, with approximately 45% of the exhibitors from outside of Germany.  Over 4,000 new products were introduced at the show.
Around 210,000 visitors attended the event, one in four of them from abroad. The industrial community is determined to overcome the challenges at hand. “For exhibitors and visitors alike, the five days of the show provided ample evidence that leveraging one's strengths is the only way to move forward. Everyone is heading off with a shot of confidence, ready to surmount the problems they face and seize the opportunities available,” commented Deutsche Messe Managing Board Chairman Wolfram von Fritsch at the end-of-show press conference on Friday. “Our exhibitors gave proof positive that the drive to innovate is as powerful as ever. Rather than dwelling on the crisis and agonizing over its causes, this show was about finding the most promising ways forward.”
A total of 13 tradeshows running in parallel covered the entire gamut of industrial sectors - from industrial automation and power transmission to energy, subcontracting and R&D. Energy efficiency in industrial processes was a core focus throughout the show, giving visitors valuable ideas on making the most efficient use of resources and tweaking their products and processes for maximum efficiency. Numerous panel discussions, forums, and conferences featured debates among the experts on issues like the sustainable, efficient deployment and distribution of energy. Running under the slogan of 'Sustainable Energy Supply', the WORLD ENERGY DIALOGUE discussed strategies for a balanced energy mix and reliable and sustainable energy supply and distribution.
Apart from addressing the issue of industrial energy consumption, the tradeshow also focused on sustainable methods for generating energy. The new 'Wind' trade fair had a highly successful debut, attracting 156 exhibitors. In combination with two other flagship shows, Energy (devoted to conventional and renewable energy generation) and Power Plant Technology (devoted to the planning, construction, and operation of power plants), an effective showcase for the energy mix of the future was provided at Hannover Messe.
The theme of 'electromobility' was another big hit this year. The 'E-Motive' special show represented an opportunity for manufacturers of vehicles, systems and components to present their technologies for electric and hybrid drive systems. HANNOVER MESSE has featured mobility technology displays for many years, and it has now been decided to bundle these technologies into a new 'MobilTec' tradeshow to be launched in 2010. The event will focus on mobility technologies, including hybrid and electric drive systems, mobile energy storage devices and alternative fuels.
Partner Country Korea
The Republic of Korea was this year’s Partner Country. Korea is a global leader in machine and plant construction, the automotive industry and information technology. Already the EU’s fourth-largest trading partner, Korea is endeavoring to further strengthen its position in Europe. Efforts in this direction include ongoing negotiations on a free trade agreement and the establishment of numerous cooperation projects in research and development in recent years.  Korea showcased its activities in almost all of these areas at the 2009 Hannover Messe, with nearly 200 Korean companies occupying 6,000 square meters of exhibition space.
Opening Ceremony
The Federal President of Germany, Prof. Dr. Horst KöhlerThe opening ceremony is a celebration complete with entertainment, political speeches, Hermes Award presentation, and reception after the ceremony. The Hanover Fair was jointly declared opened on Sunday evening by German Federal President Horst Koehler and Prime Minister Han Seung-sooof of the Republic of Korea (ROK).
H.E. Han Seung-soo, Prime Minister of the Republic of Korea

Dr.-Ing. E.h. Manfred Wittenstein, President of VDMAThe following comments at the opening ceremony from Dr. Manfred Wittenstein, President of the German Engineering Federation (VDMA) set the tone for Hannover Messe 2009 with comments that apply to all of us.
“There is no reason to feel despondent…optimism is an absolute must in this difficult economic climate.”
"We are in troubled waters, in the midst of a dramatic financial turmoil and a crisis of confidence, coupled with a massive economic slowdown. But to quote the writer Max Frisch: ‘A crisis is a productive situation. You simply have to avoid any taint of disaster.’ Here at HANNOVER MESSE we have the chance to demonstrate our productivity, strengths and creativity."
“There is no reason to feel despondent. In my role as a businessman and representative of an industry that is accustomed to cyclical upswings and downswings, I would like to emphasize the following: optimism is an absolute must in this difficult economic climate.”
“EU Commissioner Verheugen commented when he unveiled his new industry policy in 2005, 'Politicians do not create jobs or economic growth.'  I would like to add the following: Politicians can create the framework for entrepreneurial activity and invest in promising areas - for the benefit of the country AS A WHOLE.”
“Let us send out positive signals at this year's HANNOVER MESSE: We place our faith in people, in the future and in innovation. We and the political community are ready to face up to the challenges. We will require courage. We will have to work hard. But we will be able to build on our past success. We can work it out!"
TectoYou Young People Initiative
For the third year, Hannover Messe featured the TectoYou Initiative for Young People with a dedicated demonstration hall. TectoYou aims to give students from grades 11 to 13 an overview of the academic programs and training courses available in engineering and other technical subjects, as well as enabling them to gain hands-on experience of technology and make personal contact with engineers and human resource people from industry. A key feature of TectoYou was guided theme tours to selected stands at the fair. TectoYou is a joint project of the Hannover Messe and the “Germany – Land of Ideas” initiative, with numerous partner companies and associations. 
A number of vendors provided incredible support for this hall including these interactive theme areas:
  • Interplay of forces - Siemens
  • How to wind into the outlet? - Phoenix Contact
  • "Contagious" Games - HARTING
  • In the "Wind Tunnel" - Rittal
The HERMES AWARD is a major International Technology Prize for innovations being exhibited for the first time at HANNOVER MESSE open to companies from around the world. This year’s €100,000 award is again one of the most generously endowed international industry prizes, and represents a tremendous publicity boost for the winning company and runners-up. The Award's patrons are Germany's Education Minister Dr. Annette Schavan and the Premier of Lower Saxony, Christian Wulff.

The five finalists

Presenting award and check to the Voith Turbo Wind
In order to qualify for the award, the submitted products must have undergone industrial trials and/or already be in production, and must be particularly innovative in terms of their technological and commercial benefits. All the products nominated for the 2009 HERMES AWARD were on display at HANNOVER MESSE in Hall 2, Research & Technology.
The Voith Turbo Wind company, based in Crailsheim, Germany, was declared the winner of the HERMES AWARD 2009. An independent jury selected the company on the basis of its newly developed mechatronic drive system allowing for the highly dynamic speed control of wind turbine rotors.
"Over the past five years the HERMES AWARD has developed into an internationally coveted 'Oscar for engineers'; as a result, more than 70 superb product innovations were submitted for adjudication this year," stated Prof. Wolfgang Wahlster, Director and Chief Executive of the German Research Center for Artificial Intelligence (DFKI), during his laudatory speech at the opening ceremony of HANNOVER MESSE.  He explained the jury's motivation for selecting WinDrive as follows: "Thanks to its worldwide impact on the media and on top decision-makers, the HERMES AWARD provides the winning product innovations with sufficient impetus to rapidly conquer international markets. This year's award-winning innovation is already blowing fresh wind into the sails of the fast-growing wind energy market."
In her laudatory speech, German Minister for Education and Research Annette Schavan emphasized that the project had, "...come at the right time and covers the right topic. It is interdisciplinary as well as highly innovative, and yet the result is easy to understand. It is targeted at a growth market and can already be witnessed in direct application. It thus ideally embodies all of the objectives formulated by the federal government in its high-tech strategy.” The Education Minister handed over the award in the presence of German President Horst Köhler, Korean Prime Minister HAN Seung-Soo and Lower Saxony's Minister-president Christian Wulff.
Apart from prizewinner Voith Turbo Wind GmbH, the following companies were nominated for the HERMES ÁWARD: Bosch Rexroth AG, based in Elchingen; Compair Drucklufttechnik from Simmern/Hunsrück; Harting Electric from Espelkamp; and Thomas GmbH from Bremervörde (all locations within Germany).
Hannover Fairgrounds
The Hannover Fairgrounds, has a total footprint of 10.8 million square feet, is the world's largest exhibition site. The ultra-modern facility features 27 exhibit halls (5.36 million square feet), additional free-standing pavilions, and 624,000 square feet of open air display area. The Convention Center features 35 conference rooms and halls; 42 restaurants with seating for 14,000; parking facilities for 50,000 cars; banks, laundry service, a pharmacy, and full administrative support; and the largest trade fair beer hall and restaurant in the world.

Historic Roots
The Hannover Messe started in 1947 in an undamaged factory building in Laatzen, south of Hanover. The Messe originated under an arrangement of the British military government to boost the economic advancement of post-war Germany, illustrating to the world the kind of economic revival that entrepreneurs, workers and politicians were capable of jointly bringing about. The goal was to showcase German goods for export to build the economy. It proved very successful, during the 22 day fair 1,934 contracts were signed worth $31,580,947 and the fair was repeated on a yearly basis. Germany maintains the role of leading exporting country in the world, followed by China, United States, and Japan. ( Source: CIA World Fact book)
Beer Hall Onsite!
The Munich Hall is on the Hannover Messe property and is the largest trade fair restaurant in the world. It offers a unique setting for an exceptional evening with 3,200 seats. Waitresses are in traditional costume and serve a number of German dishes. There are two balconies with alternating bands playing traditional and other music. http://www.muenchner-halle.de/mh_01_e.html

You can download the Munich Hall mascot Zenzi to your desktop where she will serve up food and beer! http://www.muenchner-halle.de/ut_unserezenzi_01_e.html