Advantech acquires B+B SmartWorx | Automation.com

Advantech acquires B+B SmartWorx

January 13, 2016 - Advantech completed the acquisition of B+B SmartWorx for US$99.85 million. Operating now as Advantech B+B SmartWorx, B+B will lead Advantech’s Intelligent Networking Business Sector as part of the company’s Global Industrial IoT Business Group.

The two companies’ complementary product lines brought them together often to collaborate on industrial connectivity projects, so they decided to join forces. The merger creates a $1.3 billion company with approximately 7,600 employees worldwide.

Advantech said that it views this acquisition more as a merger. The company will leverage B+B’s established branding, product lines, engineering teams and sales channels in the U.S., Europe and the Middle East, and it will also begin selling B+B’s device connectivity products, cellular routers, gateways and the Wzzard wireless sensing platform into Asia.  Products will retain B+B branding, sold as “B+B SmartWorx powered by Advantech.”

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